iWorld
Saregama partners with Daler Mehndi to elevate his live performances
Mumbai: Saregama has announced the addition of iconic artist Daler Mehndi to its roster. This collaboration aims to enhance his live performance business across platforms, including colleges, festivals, and corporate events. Known as the ‘Messiah of Masti’ and the Father of Indian Pop Bhangra music, Daler Mehndi’s influence as a live performer aligns well with Saregama’s mission.
Daler Mehndi has spent decades shaping the live music scene, captivating audiences with his stage presence and performances. His shows have set industry benchmarks. Partnering with Saregama, recognised for its artist management and live events, promises to elevate Daler Mehndi’s performances, offering fans an enhanced experience. Saregama’s recent successes, including concerts with Divine, the ‘Yeh Shaam Mastani’ show featuring Zeenat Aman, and the upcoming 13-city ‘Dil-Luminati India tour’ with Diljit Dosanjh, showcase the label’s expertise in producing large-scale events.
Mehndi said, “I am thrilled to be joining hands with Saregama. Their reputation in artist management and live events is unmatched, and I’m excited to embark on this new journey with them. Together, we will bring more energy, more music, and more unforgettable performances to audiences around the world.”
Amidst other releases by the artist, Daler Mehndi’s refreshed version of his iconic party anthem ‘Na Na Na Na Na Re,’ the song, which originally united generations on the dance floor, has been given a modern twist and is already being embraced by fans, globally across age groups. With over seven million streams in a week of release, this remix has reaffirmed its place as a timeless hit.
“We are proud to welcome Daler Mehndi to our roster,” said Saregama’s SVP, films and events – Siddharth Anand Kumar. “Daler Mehndi is more than just an artist—he is an emotion. His energy, his music, and his presence have always had a special connection with fans. At Saregama, we have the expertise in both artist management and live event production to support him and take his performances to even greater heights. Together, we will continue to push boundaries and reach new milestones.”
Beyond his musical endeavors with hits like ’Jaragandi’, Daler Mehndi has also been expanding his artistic footprint. Marking 30 successful years in the music industry, the legendary Daler Mehndi is expected to innovate and provide a new sound – Rabab. Fans can expect more on this from the artist in the coming months.
With this powerful partnership, Daler Mehndi and Saregama are set to redefine the landscape of live performances and continue their legacy of delivering unforgettable music and entertainment.
iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
