eNews
Sanjeev Kapoor launches mobile app with EscapeX
MUMBAI: Celebrity chef, entrepreneur writer and television personality, Sanjeev Kapoor, announced the release of his new mobile app in collaboration with New York-based tech firm EscapeX. The new app will enable fans to access the Chef’s social handles (Facebook, Twitter, Instagram) and directly interact with him through the in-app social feed.
This provides an unparalleled experience for his large fan base, who will enjoy unique & exclusive content from Sanjeev Kapoor and a personal view of his life.
The app will provide unique features like push notifications, Featured Videos, Superstar posts, contests, Superfan badges, a subscription service, live Broadcast of cookouts, and live chat between Kapoor and his fans. Sanjeev Kapoor has been a pioneer in the Indian culinary field and has been awarded the Padma Shri, the fourth highest civilian award in India.
“We are glad to be a part of Sanjeev’s next level of engagement with his fans & followers,” said EscapeX CEO Sephi Shapira.
An exciting, patented feature will transform how fans interact with Kapoor by giving them the option to boost their or their peers’ comments to increase visibility and actually be seen by the star himself. By turning recognition into virtual currency, the entire fan base can trade their earned or purchased in-app currency to promote themselves and others to the top of the comments feed and become Top Fans. This one of a kind tool also increases fan-2-fan engagement, while giving users a true sense of community.
Being completely free for fans, the app will display the same targeted advertising content users see on Facebook, Twitter and Google, with revenue going to the person who produces the content that drives people to these apps and websites in the first place.
An artist-owned app garners the star a greater slice of ad revenue, while also scooping up data on the content fans like most and enables the direct sale of all sorts of merchandise. By creating his own branded app, Sanjeev Kapoor hopes to provide his massive fan base with a better social experience and a very interactive experience.
“It is my responsibility to make sure that my fans and users live a healthy tasty life. Through this App I can engage with them and understand their needs better to help them live a fitter life,” says Kapoor.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
