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Sanjeev Kapoor launches mobile app with EscapeX
MUMBAI: Celebrity chef, entrepreneur writer and television personality, Sanjeev Kapoor, announced the release of his new mobile app in collaboration with New York-based tech firm EscapeX. The new app will enable fans to access the Chef’s social handles (Facebook, Twitter, Instagram) and directly interact with him through the in-app social feed.
This provides an unparalleled experience for his large fan base, who will enjoy unique & exclusive content from Sanjeev Kapoor and a personal view of his life.
The app will provide unique features like push notifications, Featured Videos, Superstar posts, contests, Superfan badges, a subscription service, live Broadcast of cookouts, and live chat between Kapoor and his fans. Sanjeev Kapoor has been a pioneer in the Indian culinary field and has been awarded the Padma Shri, the fourth highest civilian award in India.
“We are glad to be a part of Sanjeev’s next level of engagement with his fans & followers,” said EscapeX CEO Sephi Shapira.
An exciting, patented feature will transform how fans interact with Kapoor by giving them the option to boost their or their peers’ comments to increase visibility and actually be seen by the star himself. By turning recognition into virtual currency, the entire fan base can trade their earned or purchased in-app currency to promote themselves and others to the top of the comments feed and become Top Fans. This one of a kind tool also increases fan-2-fan engagement, while giving users a true sense of community.
Being completely free for fans, the app will display the same targeted advertising content users see on Facebook, Twitter and Google, with revenue going to the person who produces the content that drives people to these apps and websites in the first place.
An artist-owned app garners the star a greater slice of ad revenue, while also scooping up data on the content fans like most and enables the direct sale of all sorts of merchandise. By creating his own branded app, Sanjeev Kapoor hopes to provide his massive fan base with a better social experience and a very interactive experience.
“It is my responsibility to make sure that my fans and users live a healthy tasty life. Through this App I can engage with them and understand their needs better to help them live a fitter life,” says Kapoor.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
