Hollywood
Sandra Oh to exit ‘Grey’s Anatomy’
MUMBAI: ABC’s Grey’s Anatomy is losing one of its original and most beloved stars.
Sandra Oh has opted to exit the medical drama from Shonda Rhimes, The Hollywood Reporter has reported.
Oh has played prickly doctor Cristina Yang since the series premiered in 2005 and will exit ABC’s top-rated drama following the completion of its upcoming 10th season. The actress, who was among the stars who signed new two-year deals in May 2012 to return to Grey’s through season 10, instead will pursue other opportunities beyond the series.
“Creatively, I really feel like I gave it my all, and I feel ready to let her go,” an emotional Oh tells THR. “It’s such an interesting thing to play a character for so long and to actually get the sense that she wants to be let go as well. [Cristina] wants to be let go, and I am ready to let her go. We have to start the process, story-wise, for the Grey’s writers to think of why she’s going to go.”
Oh said she first began thinking about wrapping her Grey’s run in May 2012 when what she called the “original six” inked new two-year deals to take them through the 10th season of the series. “I’ve gone through a lot of therapy over this,” she said through tears. “I started thinking about it because I had to prepare myself. I gave myself two years to emotionally let go. At the end of last season, Shonda took me aside and said, ‘What are your thoughts?’ I said, ‘I’m ready.’”
Oh informed her co-stars about her upcoming exit during Tuesday’s table read for the show’s 200th episode and said the decision “doesn’t feel real” yet. “I seriously think I need that much support over processing it over this next year for me to be able to leave fully and leave in a way that I feel like Cristina deserves,” she says, noting that Rhimes has supported her every step of the way. “For the first time, at least for my character, you actually have an endpoint, which in series television you never or very rarely have.”
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
