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Samsung’s promotional alliance with New Line Cinema
MUMBAI: New Line Cinema has struck an overall promotional alliance with Samsung Electronics in the US. The two-year non-exclusive pact, the first of its kind for Samsung, launched with an integrated online promotional campaign for New Line’s film The Notebook.
The agreement encompasses product placement, theatrical and home entertainment promotions. It allows both partners to take advantage of a wide range of marketing and promotional assets to reach consumers at a national and grassroots level. As part of the alliance, Samsung will lend its promotional support to New Line through a variety of avenues, leveraging Samsung’s strong online presence across a broad assortment of consumer and trade sites.
New Line will incorporate Samsung products into its films. It will also offer exclusive content for promotional use across Samsung’s media outlets, as well as provide access to consumer friendly marketing tools such as private screenings, promotional premiums, and DVDs.
The partnership kicked off with The Notebook Live Your Dreams sweepstakes. It generated more than 300 million consumer impressions through Samsung’s online advertising on a combination of high-traffic and demographically relevant sites including NYTimes.com, USA Today.com, and People.com. The sweepstakes launched on 6 June and runs till 11 July. Winners receive Samsung merchandise as well as a grand prize trip to a New Line Hollywood premiere.
After The Notebook promotion finishes, the alliance will continue with promotional campaigns for upcoming New Line films including After the Sunset, King’s Ransom, Wedding Crashers, Monster-in-Law, and The Man.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
