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Samsung India launches slim mobile phones
MUMBAI: Samsung India has unveiled a new line of the World’s slimmest mobile phones with the launch of The Ultra Edition Series in India. The company claims this Ultra Edition transcends the current market offering by presenting consumers with unparalleled breakthroughs in technology while retaining simplicity of use.
The first model to be launched within the series is ‘The Ultra Edition 6.9’. Made with fiberglass re-infused plastic, the phone is a marvel in just 6.9mm thickness, packing along with it a 2 megapixel camera, MP3 Player, Direct TV Out function, 80 MB memory apart from a host of other features.
Ultra Edition 12.9 (D900) – The slimmest slider phone and the Ultra Edition 9.9 (D830) – The slimmest clamshell phone will be launched in the subsequent month.
Samsung says that the Ultra Edition series illustrates its sensitivity to consumer needs by delivering mobile phones with deceptively discreet but stylish exteriors while embedding world leading technology features inside. This path breaking slimness coupled with rich multimedia capabilities in The Ultra Edition phones is a result of Smart Surface Mounting Technology (SSMT) pioneered by Samsung worldwide.
The Ultra Edition phones have been constructed using Titanium, Magnesium and Fibreglass re-infused plastic to impart the solid strength to these Ultra Thin breakthroughs, basis which these are made to pass strict proprietary tests to certify each product’s durability.
Samsung India senior VP Ihn-Chul Chung said, “Samsung’s foray into Ultra Slim phones is part of the company’s aggressive global strategy to take on the leadership position in the mobile phone market. Understanding that each consumer has different needs Samsung has facilitated convergence in mobile communication with a rapid pace of technological advancement and aesthetic design”
Samsung india MD HCRyu said, “India is a very critical market for Samsung and the launch of The Ultra Slim Series in India is a testimony to our commitment to meet the growing aspirations of consumers for sleek phones that accentuate their personality without compromising on premium multimedia capabilities”
Samsung says that the Ultra Edition 6.9 (X820) is its commitment to create the slimmest and lightest product in the market today. Weighing a mere 66 grams and measuring a slim 6.9mm depth, the lightweight Ultra Edition 6.9 is today’s definitive tool to help users stay connected, take pictures with the 2 megapixel camera, or enjoy their favourite tunes with the music player. The Ultra Edition 6.9 balances slim elegance with a functional keypad and tops off its supreme design with a beautifully beveled cut surface for a natural grip.
Fiberglass-infused plastic is also used to increase durability to protect the features that are compressed into the 6.9mm frame using the Smart Surface Mounting Technology (SSMT).
Samsung claims that the Ultra Edition 9.9 (D830) raises the bar in slimness and design of clamshell handsets. The company says that the 9.9 mm ultra slim clamshell is the result of Samsung’s constant efforts to go above and beyond the boundaries of form and function. This lightweight mobile comes outfitted with a 2 megapixel camera to capture those special moments wherever the customer goes.
The Ultra Edition 12.9 offers the latest in multimedia technology with premium slide-up design for business professionals. The 12.9mm slide-up is the thinnest slider ever designed to come equipped with a powerful 3.13 megapixel camera — leading the 3 megapixel camera phone trend in the global market this year. Unique and dynamic user interfaces enhance user’s mobile experience.
The main screen will reflect networks and call status by displaying animated graphics to alert users of missed calls or unread messages, and imported documents can be viewed on the vivid 262K color screen. Users can also enhance the multimedia experience with the Bluetooth stereo headset. Whatever your desires may be, the Ultra Edition 12.9 will “slide up” next to the customer for his/her’s next command.
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Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
