Hindi
Salman’s Bodyguard opens strong
MUMBAI: Salman Khan‘s Bodyguard has made the most of Eid-day release with the Ganeshotsav holiday following a day later. The movie collected Rs 411 million in these two days itself.
The collections softened somewhat on Friday and Saturday to peak again on Sunday to end its five-day weekend with a whopping Rs 889.5 million.
Made on a production budget of Rs 620 million, the print and promotion cost would peg the total cost of the movie at over Rs 800 million. The smart release strategy has, undoubtedly had a role to play in keeping Reliance Entertainment‘s recent good run going with a worthy grosser in the wake of Singham.
While Bodyguard may have limited repeat value and show a decline at multiplexes, its collections at single screen are still holding on.
With its impressive opening overseas and an assured following on satellite and video market, Bodyguard is sure to prove an earner if not a goldmine!
Shabri with Rs 2.64 million, Yeh Dooriyan with Rs 2.72 million and Chitkabrey with Rs 1.62 million in their first-week run prove poor contenders.
Aarakshan collected Rs 43 million in its third week to take its total to Rs 372 million.
Singham, having come to an end of its successful run, added Rs 11 million in its fifth week to take its tally to Rs 999.5 million.
Zindagi Na Milegi Dobara collected Rs 11 million in its seventh week to take its total up to rs 866 million.
Murder2 mopped up Rs 489.5 million at the end of eight weeks.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
