Hindi
Salman Khan’s Kick to roll mid-year
MUMBAI: After hobnobbing for a while, Sajid Nadiadwala has announced that his Salman-Khan starrer actioner Kick will roll on time.
Kick is a remake of the 2009 Telugu film of the same name that starred Ravi Teja and Ileana. Salman Khan would reprise the role of a character who gets a ‘kick’ out of doing things differently and dangerously.
The film, directed by Shirish Kunder, will start rolling in the latter half of the year as Khan’s date diary is chockfull with projects like Ek Tha Tiger, Dabangg 2 and Sher Khan. Sonakshi Sinha will play the female lead.
Confirming that Kick will finally roll, Kunder said, ““All rumours about Kick being postponed etc is bullshit. The film is definitely happening in the 2nd half of 2012. Release date will be announced by producer Sajid Nadiadwala.”
Incidentally, Kunder directed Salman Khan in his first outing, Jaaneman.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
