News Broadcasting
Sahu to lead resources & distribution-hit Doordarshan news channels’ repositioning
MUMBAI: DD India, the Indian pubcaster Doordarshan’s international channel, is prepared to become an English news channel. The bilingual DD News could soon air only Hindi news, PTI reported. However, the Sanskrit programming on DD News would continue.
The idea and decision of repositioning DD’s key channels were made after Prasar Bharati board’s brainstorming meeting, sources told PTI. The discussion on the two channels was initiated by Prasar chairperson A Surya Prakash.
After the meeting, the board directed that the channels need to be repositioned soon, and asked Doordarshan director-general Supriya Sahu, and other top officials to work in this regard.
Owing to paucity of resources, while DD India has struggled to grow up to the level of a leading global channel, DD News has had its own issues. It is a type of hybrid channel, which delivered news in English as well Hindi.
While many earlier expected that DD India would be ranked with the best of channels, its impact was affected by a combination of factors, including poor distribution and a resource crunch. At the meeting, it was decided that DD India will now be seen in a new form — as an English news and current affairs channel catering to both, domestic and international audience.
The Prasar board members also came to the conclusion that DD News would be made a Hindi news channel. It was felt that viewership was affected since Hindi and English news bulletins alternate on the channel.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
