GECs
SaharaOne’s ‘Ghante Ki Tuning Jamegi’ contest progresses
MUMBAI: The ‘Ghante Ki Tuning Jamegi’ contest on SaharaOne has been overloaded with excited callers, claims the channel!
“The simplicity in format and the instant reward was so strong that the exchange has crashed due to the caller overload. So much so that the contest had to be taken off air due the exchange crash. Now, isn’t that some response we are talking about,” an official release says.
According to the release, the winners thus far have been from all across the country. There are Amit Puri and Yasmeen Khan from Mumbai, Brijesh Kumar Sahoo from MP, Kusumlata Sharma, Sunil Kumar Gambhir and Sumanlata Rana from Delhi, Jaspreet Brar and Yashpal Garg from Punjab, Jatin Kaushik from Rajasthan, Mani Kant from Haryana and Monalisa Sinha from Bikaner and Rajivkumar Sharma from Ghaziabad among others.
The channel stars have also shown keen interest to cheer the participants and the winners of SaharaOne Ghante Ki Tuning Jamegi. Shruti Ulfat, Resham Seth, Himani Shivpuri, Sejal Shah, Loveleen Mishra, Ayub Khan, Jyoti Mukherji and a whole horde of stars were there to declare the winners of the show. And there is much more to come, adds the release.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
