GECs
SaharaOne ‘Ghante Ki Tuning Jamegi’ first winner announced
MUMBAI: 26-year-old Mumbaite Amit Puri became the first winner of SaharaOne’s Ghante Ki Tuning Jamegi contest.
The contest revolves around watching the channel for an hour during which a small bug will be flashed for an ‘x’ number of times. The viewer is asked to say the number of times the bug flashed on the screen in that given hour and on answering correctly, is then asked a couple of simple questions relating to the programme they just saw. A cash prize of Rs 100,000 is given away every hour for those who answer the questions correctly.
Amit, a former executive producer with Balaji Telefilms, has been quoted in an official release as saying, “On Monday, on indiantelevision.com website I read about Saharaone’s Ghante Ki Tune Jamegi contest. And then in today’s newspaper, I saw the ad. And decided to try my luck.”
On 12 November the contest offers a Diwali bonanza of Rs 1 million which will be given away every hour. Altogether, that means Sahara will be giving away Rs 1.70 crore (17 million).
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
