News Broadcasting
Sahara One’s ‘Sati’ to launch on 29 May at 8 pm
MUMBAI: Sahara One Television has launched yet another new primetime show with a strong female protagonist. Sati… Satya Ki Shakti will be aired in the 8 pm slot from Mondays to Fridays from 29 May and will replace Buniyaad.
What’s interesting here is that the story has been penned by Rang De Basanti writer Kamlesh Pandey and his team of writers. Sati… is about a victim of rape, who fights for her rights, challenges the decisions of the law and attains justice. The show revolves around an all women law firm who are shown to be fighting their personal and professional battles at home and in the court.
The show has been produced by Percept Picture Company and is directed by Hemant Prabhu.
Sahara One Television COO Purnendu Bose said, “Sati… Satya Ki Shakti is the story of today’s changing times, where women are speaking up not only for themselves but for others as well. This show is yet another colour and feather in the cap of Sahara One Television entertainment basket – Television Ka Naya Rang. This is a story about one woman’s fight against the atrocities committed against other women. Above all, it sends out a message of hope that justice will prevail if women stand together in times of adversity.”
Pandey added, “Sati… Satya Ki Shakti is a meaningful subject, which means the ‘power of truth.’ It is a unique concept on Indian television where the dividing line between fiction and reality almost disappears.”
Yet again, Sahara One has made an attempt to dish out something different from the staple TRP topping kitchen politics on Indian television. The channel’s other shows with strong female protagonists include Woh Rehne Waali Mehlon Ki, Haare Kaanch Ki Chuudiyan, Kituu Sabb Jaantii Hai and the most recent – Suno… Harr Dill Kuchh Kehtaa Hai.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
