News Broadcasting
Sahara One’s ‘Bollywood Aur Kya!’ goes bi-weekly
MUMBAI: Sahara One will now air its Bollywood gossip show Bollywood Aur Kya! twice a week from 26 June. The channel has also revamped the show, which will be presented by a new anchor Shonali Malhotra. Bollywood Aur Kya! on will air every Sunday at 7 pm.
In addition to this, Bollywood Aur Kya! Special, hosted by Shweta Keswani will be aired at 8 pm on Fridays.
Bollywood Aur Kya! will feature several exciting new segments like Public Poll, I-contact (interview of stars), On Location, Xclusive, Bollybash (parties), Bollywood Buzz (news), Track Record (music release), Filmy Forecast, Box Office and Jhankar Beats.
Sahara One Television COO Purnendu Bose, “Indians mainline on Bollywood films and Bollywood buzz. And both our shows aptly capture the best from the world of Bollywood. We have revamped Bollywood Aur Kya! to make it even more entertaining, informative and appealing. Shonali is a very popular TV host, and she fits in perfectly with the great look and feel of the revamped Bollywood Aur Kya!”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
