News Broadcasting
Sahara One Television changes logo, on-air identity
MUMBAI: They’ve done it yet again! Sahara One Television has once again changed its on-air channel identity and logo.
In order to reflect the dreams and aspirations of the new age Indian woman, the channel will don a new logo from 28 March. Inspired from the blooms of a lotus, the colours and form speak for themselves.
Sahara One Television’s prime time programming revolves around contemporary Indian women minus the saas-bahu sagas in shows like Woh Rehne Waali Mehlon Ki, Haare Kaanch Ki Choodiyan and Kituu Sabb Jantii Hai.
The channel had last changed its logo in October 2004.
Sahara One Television’s various phases of transition
Sahara One Television’s new logo retains the company’s distinctive saffron and green stripes next to the company name Sahara.
The Singapore based Bruce Dunlop Associates has designed the new on-air look for the channel, with Bollywood music director Shantanu Moitra designing the sound for the new packaging.
“The new logo is designed by Yellow Frog a design outfit of Percept H, part of Percept Holdings Company and gives Sahara One Television the crucial singular visual identity along with colour palettes that give continuity and a never-ending promise. Though the new logo is soft in appeal, it has an inner strength that is exuded via the bloom and the colours. It is interesting to notice that the form that is created for O is inspired from a lotus petal,” said Sahara One Television COO Purnendu Bose.
Speaking on the reason behind changing the logo, Bose said, “The old logo with the diamonds around it was too restrictive and was not flexible. It wasn’t a reflection of the true Indian woman and we wanted a logo that reflected our target audience.”
The channel has also launched an advertising campaing with the protagonists of its prime time shows. The taglines of these campanigs are — ‘Pati Parmeshwar ka time khatam’ and ‘Kit-pit saas ka time khatam.’
“The campaing hits the current stereotype saas-bahu sagas head-on, which have been running on Indian television for the last two years. It reflects our programming strategy that focuses on women of today,” added Bose.
What’s more… since the channel’s key focus audience are women, it has launched a contest exclusively targeted at women viewers called ‘Naya Rang-Cricketers Ke Sang.’
The contest began on 27 March and will run till 8 April. Under the contest one question will be asked between 8 – 10 pm everyday. The viewers have to send their replies by SMS to 9090 or call 1904-424-9090 by 12 noon next day to leave their answers.
The winners stand a chance to win a fully paid trip for the for the last five matches One-Day Internationals to be held from 3 – 15 April with Indian cricketers on a chartered plane.
The winners of Naya Rang-Cricketers Ke Sang contest will be announced on the channel six days prior each match. The winners not only gets to travel, dine and wine with these cricketers but shall also have the privilege to watch the match in exclusive seats.
News Broadcasting
UDF poised to return to power in Kerala, says Manorama-CVoter survey
Massive opinion poll projects shift in Kerala politics ahead of 2026 Assembly elections.
MUMBAI: The winds of change appear to be blowing through Kerala’s political landscape and this time, they seem to favour the United Democratic Front. A comprehensive mega opinion survey conducted by Manorama News in partnership with CVoter projects a potential comeback for the UDF in the upcoming Kerala Legislative Assembly Elections 2026. The survey, covering all 140 constituencies with a massive sample size of nearly 90,000 respondents, predicts the UDF could win between 69 and 81 seats.
The ruling Left Democratic Front (LDF) is expected to secure 57 to 69 seats, a significant drop from the 99 seats it won in the 2021 elections. This would mean the LDF losing 30 to 42 of its sitting seats. Meanwhile, the National Democratic Alliance (NDA), which drew a blank in 2021, is projected to open its account with 1 to 5 seats.
Region-wise, the UDF is expected to make strong gains in Malabar, winning 25 to 34 out of 48 seats, and in Central Kerala, where it could bag 29 to 33 out of 53 seats. In South Kerala, the LDF is likely to retain an edge with 21 to 25 seats, while the UDF may improve to 12 to 16 seats. The NDA could pick up 1 to 3 seats in the southern region.
The survey was conducted between 14 and 26 March 2026, with additional tracker and snap polls carried out from December 2025 to March 2026. A total of 89,693 respondents participated, ensuring representation across all demographics and social segments.
Manorama News has a strong track record of accuracy, with its previous projections closely matching the actual results of the 2019 and 2024 Lok Sabha elections as well as the 2021 Kerala Assembly polls.
In Kerala’s famously fierce political battles, this survey suggests the pendulum may be swinging back. Whether the final verdict matches these numbers or throws up another surprise, one thing is clear, the 2026 Assembly elections are shaping up to be one of the most keenly watched contests in the state’s history.
