News Broadcasting
Sahara One appoints Srinivas Palakodeti as CFO
MUMBAI: Sahara One has roped in IndusInd Media & Communications Ltd chief operating officer and chief financial office (CFO) Srinivas Palakodeti as CFO.
Palakodeti will supervise and control all financial affairs of all businesses of Sahara One, and will report to Sahara One CEO Shantonu Aditya.
Aditya said, “It gives me great pleasure to welcome Srinivas Palakodeti who joins Sahara One as CFO. Srinivas has 16 years experience covering the areas of investment banking, project and corporate finance, business development and financial planning along with substantial exposure to cable television operations. I am sure that as Sahara One stands poised with expansion plans, Srinivas will add immense value to the business.”
Palakodeti’s other previous assignments were with SBI Capital Markets LTD, Ashok Leyland Investment Services LTD and KJMC Financial Services LTD in the areas of investment banking, project finance and corporate finance.
Palakodeti said, “I am pleased to be a part of a strong and growing company like Sahara One, which has several exciting plans on the anvil. I am confident that with these plans and the excellent professional teams in place in each business of Sahara One, the company is poised for strong growth.”
Palakodeti is an engineering graduate from the Institute of Technology, Banaras Hindu University, and holds a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
