Movie Channels
Sahara One acquires entire Boney Kapoor library
MUMBAI: Giving fillip to the launch plans of its Hindi movie channel Filmy, Sahara India Mass Communication Ltd has acquired Satellite and Pay TV broadcast rights Worldwide and in perpetuity to the entire library of Boney Kapoor’s films.
Says Sahara One CEO Shantonu Aditya, “I am delighted to announce that we have acquired the Worldwide Satellite and Pay TV rights in perpetuity to all of Boney Kapoor’s films. The films include the yet unreleased multi-starrer No Entry and Paanch, and the library represents a wide spectrum of engrossing movie entertainment.”
The films acquired include No Entry, featuring Anil Kapoor, Salman Khan, Fardeen Khan, Bipasha Basu, Lara Dutta, Celina Jaitly and Ishaa Deol among others. Paanch is another upcoming film, which is part of the list.
The line-up also includes movies such as Company, Bewafa, Mathrunhoomy, Run, Pukar, Khushi and Sirf Tum.
Aditya said, “The movie content of our latest film acquisitions will further boost our businesses.”
Sahara One Motion Pictures COO Sandeep Bhargava says, “Sahara One Motion Pictures has shaped up well, with as many as 12 films released over the past 8 months, of which 4 have gone on to be hits, and two have won five National Awards. We plan to release several more excellent films in the next three to six months.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
