News Broadcasting
Sahara Manoranjan’s ‘Saathiya’ to debut on 19 July
MUMBAI: And Sahara Manoranjan’s bid to provide different than rest entertainment continues. While the channel is still readying its game-plan for the quarter, its will soon debut a youth-romance show Saathiya – Pyaar ka Nayaa Ehsaas.
A Cinevistaas’ offering, this half hour daily will debut on 19 July, every Monday to Thursday, at 8:30 pm. The show replaces another daily Zindagi… Teri Meri Kahani.
Saathiya – Pyar kA Nayaa Ehsaas, is the story of three friends — Kshitij, Aryan and Gayatri. All three are portrayed as strong individuals, who make choices that define their destinies. Touted as a love story of our times, the show is all set to redefine the meaning of love and friendship.
While Kshitij Singhania aka Amar Upadhyay portrays a twenty something pampered son of export baron Vimal Singhania, his best friend and partner-in-crime Aryan Oberoi (played by Sanjit Bedi) is the son of debonair and ambitious Anish Oberoi (played by Shishir Sharma).
Kshitij’s motto is to live life king size, and party hard, cavorting with good-looking women and endless exotic holidays. Aryan, on the other hand has inherited his fathers style but isn’t as determined or has the hunger for success. He is as laid back as Kshitij.
Kshitij’s father Vimal Singhania, although, doesnt approve of his lifestyle, but the film buff Kshitij couldnt care less. Both friends have a calllous attitude towards love.
The third angle to this story is portrayed by Gayatri (played by Shradha Nigam), a small town girl. Gayatri is smart, intelligent, creative and yet naive and untouched by the complexities of urban life.
Produced by Siddharth Malhotra for Cinevistaas’, the creative director for the show is Namit Sharma; the show is directed by Kaushik Ghatak, while the screenplay is provides by Binita Desai.
The set is designed by ace designer Omung Kumar, while the title song is composed by Shankar-Ehsaan-Loy and sung by Shankar Mahadevan and Sneha Pant.
Besides Amar Upadhyay (Kshitij), Sanjit Bedi (Aryan), Shraddha Nigam (Gayatri), and Shishir Sharma (Anish Oberoi ), the star cast includes Manini De (Avanti Oberoi), Iklaq Khan (Vimal Singhania), Mandeep Mrinalini Singhania), Saurabh Dubey (Om Prakash Singh), Vanita Mallik (Dadi), Malini Kapoor (Geetanjali), Nisha Lalwani (Nandini), Vishal Sabnani (Aansh), Ashita Dhawan (Anoushka), Prashant Bhatt (Nikhil), Tarana Raja (Simran), Ragesh Asthana (Aniket chacha), Vandana Sajnani (Vandana chachi), Kavita Rathod (Kavita bua).
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
