News Broadcasting
Sahara Manoranjan’s ‘Saathiya’ to debut on 19 July
MUMBAI: And Sahara Manoranjan’s bid to provide different than rest entertainment continues. While the channel is still readying its game-plan for the quarter, its will soon debut a youth-romance show Saathiya – Pyaar ka Nayaa Ehsaas.
A Cinevistaas’ offering, this half hour daily will debut on 19 July, every Monday to Thursday, at 8:30 pm. The show replaces another daily Zindagi… Teri Meri Kahani.
Saathiya – Pyar kA Nayaa Ehsaas, is the story of three friends — Kshitij, Aryan and Gayatri. All three are portrayed as strong individuals, who make choices that define their destinies. Touted as a love story of our times, the show is all set to redefine the meaning of love and friendship.
While Kshitij Singhania aka Amar Upadhyay portrays a twenty something pampered son of export baron Vimal Singhania, his best friend and partner-in-crime Aryan Oberoi (played by Sanjit Bedi) is the son of debonair and ambitious Anish Oberoi (played by Shishir Sharma).
Kshitij’s motto is to live life king size, and party hard, cavorting with good-looking women and endless exotic holidays. Aryan, on the other hand has inherited his fathers style but isn’t as determined or has the hunger for success. He is as laid back as Kshitij.
Kshitij’s father Vimal Singhania, although, doesnt approve of his lifestyle, but the film buff Kshitij couldnt care less. Both friends have a calllous attitude towards love.
The third angle to this story is portrayed by Gayatri (played by Shradha Nigam), a small town girl. Gayatri is smart, intelligent, creative and yet naive and untouched by the complexities of urban life.
Produced by Siddharth Malhotra for Cinevistaas’, the creative director for the show is Namit Sharma; the show is directed by Kaushik Ghatak, while the screenplay is provides by Binita Desai.
The set is designed by ace designer Omung Kumar, while the title song is composed by Shankar-Ehsaan-Loy and sung by Shankar Mahadevan and Sneha Pant.
Besides Amar Upadhyay (Kshitij), Sanjit Bedi (Aryan), Shraddha Nigam (Gayatri), and Shishir Sharma (Anish Oberoi ), the star cast includes Manini De (Avanti Oberoi), Iklaq Khan (Vimal Singhania), Mandeep Mrinalini Singhania), Saurabh Dubey (Om Prakash Singh), Vanita Mallik (Dadi), Malini Kapoor (Geetanjali), Nisha Lalwani (Nandini), Vishal Sabnani (Aansh), Ashita Dhawan (Anoushka), Prashant Bhatt (Nikhil), Tarana Raja (Simran), Ragesh Asthana (Aniket chacha), Vandana Sajnani (Vandana chachi), Kavita Rathod (Kavita bua).
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
