Movie Channels
Sahara Filmy to present ‘Live and Filmy’
MUMBAI: Sahara Filmy, the Bollywood film channel arm of Sahara One Media and Entertainment Limited, has announced the launch of its new series ‘Live and Filmy.’
The channel has roped in music stalwarts Sukhvinder Singh and Daler Mehendi to perform live on 27 January at the Somaiya Hospital ground in Sion. The musical extravaganza will also have Tanushree Dutta performing to her hit numbers.
Speaking on the launch Sahara Filmy business head Ashutosh said, “Every film channel shows back to back Hindi films. While we also showcase the best of Bollywood cinema, we have always taken an initiative to introduce various types of Bollywood- based content.
We launch this series called ‘Live and Filmy’ with a musical extravaganza by Daler Mehendi and Sukhvinder with Tanushree performing some sizzling numbers.”
The channel aims to take the event across the country with a host of other Bollywood stars depending on the response. The channel will also have other properties like contests and interactive shows in a run up to its telecast. “Since it is not easy to do such a large scale event on a regular basis, we do not promise that it will be a monthly event. But 2007 would certainly have more such Bollywood and filmy content programming,” says Ashutosh.
“I have seen these two perform and you won’t get this type of energy anywhere.The idea was to bring together this amazing energy of to our viewers and audience- Live. We are expecting a huge audience turn out for the same.”An increasing number of television channels are now incorporating on ground activity in its programming to increase the viewer connect.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
