GECs
Sahara bolsters primetime with two sitcoms
MUMBAI: An action packed month awaits Sahara Manoranjan patrons. The channel has already begun rolling out its quarterly plan and next in the pipeline is launch of three new shows.
While socio-drama Prratima will begin its run from 23 August, the channel has also lined up two sitcoms, Aao Bahen Chugil Karen and Main Office Tere Aangan.
The former deuts on 18 August and will air every Wednesday at 9 pm. Main Office Tere Aangan will go on air on 19 August and will run every Thursday at 9 pm.
While the channel’s latest debutante, a daily youth-romance show Saathiya – Pyaar ka Nayaa Ehsaas, is adorning the cities skylines, the entertainment channel has gone interactive with the viewers with scare-dare show Raat Hone Ko Hai.
The channel has called in viewers to submit their ideas, which will be translated into four episodes. The winner of this contest will take home a washing machine from Videocon.
Aao Bahen Chugli Karen is a comedy based on six women dwelling in an elite society in south Mumbai. The women represent different regional cultures of India, namely Gujurati, Punjabi, Sindhi, Bengali, Malyali and Bihari. Out of the six female characters, just one of the characters gets a chance to be a part of the elite society after winning a super lotto lottery.
What naturally follows is delivery of whacky episodes showcasing their lives. A Clapstem production, the weekly is directed by Mukul Abhyankar and serial stars Lovelyn Mishra, Himani Shivpuri, Shruti Ulfat and Anita Kanwal amongst others.
Main Office Tere Aangan Ki is another sitcom that portrays the humorous aspects of professional and personal life colliding heads-on. The sitcom portrays Bhadresh Pandya (Rajiv Mehta), the owner of Chamak Advertising Agency, who had to shift office to his home to reduce overhead expenses. Neither his office staff, nor his family is happy with the move. A Hats Off production, the weekly is directed by Deven Bhojani and stars Utkarsh Mazumdar, Rajiv Mehta and Vaishali Thakkar.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
