GECs
SAB’s Happii-Fi to target multiple genres, gets 3m views online
MUMBAI: SAB Group’s digital initiative Happii-Fi has set the pace to become a front-runner in the original digital content game. With the digital audience in India growing rapidly SAB Group plans to aggressively expand Happii-Fi by coming up with comedy content in multiple genres like talk shows, web series, music, informative shows and more. The channel will also be releasing humorous music videos touching upon youth trends.
The channel went live with four new enticing content pieces with a mix of digital videos starting 23 January 2017 and has achieved a whopping 3 million plus views and over 1 lakh organic subscribers in less than two weeks of the release of the first web episode.
“Many Broadcasters are usually tempted to pump in money to get the targeted views and subscriptions, but we are glad that the content created by our in house team could grab the audience’s attention and organically grow the subscriptions to over one lakh with over three million views in less than two weeks. Since the beginning the objective of Happii-Fi has been not only to entertain but give the youth of the country a mix of content that they have not seen in India before & with this the, new and the future content promises to keep the entertainment quotient up and running high, helping Happii-Fi breakthrough the current digital clutter creating a market for itself in the digital world. We would also like to thank our partner “One Digital” an MCN for optimizing the channel and helping Happii-Fi carve its identity,” said SAB Group group CEO Manav Dhanda.
The channel has started a new trend in the digital content space with its light hearted mix of content which is beyond the obvious web series and web episodes catering to a variety of audiences across demographics. Having come up with concepts like Bro-Court- a take on the life of engineering college students and their issues that are solved by Bro played by the YouTube sensation Bhuvan Bam, Janhit Mein Jaari – a show that talks about global current affairs giving it a humorous touch, Rat Race – an animated series revolving around rat friends working in a call center called rat race teleservices and Peepal Ka Pedh Party – an alternate take on the UP state elections lead played by Bhojpuri superstar Dinesh Lal Yadav whose fate takes an unusual twist when he is selected as the face of the new party ‘Peepal Ka Pedh Party’ floated by a corrupt, out of power minister.
Happii-Fi has more such innovative concepts in the pipeline.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
