News Broadcasting
SABe woos toon fans with Turtle Island
Kids and toon fans now have another channel to latch on to in the evenings.
With the launch of the Turtle Island series on its new half-hour cartoon slot at 7 pm, SABe joins the bandwagon of channels that are targeting kids' leisure hours with animation programming
The Turtle Island series will be aired on Toon-Time from 19 November on weekdays. Dubbed in Hindi for desi audiences, Turtle Island is being telecast on Indian television for the first time. According to an official release, the cartoon series combines swashbuckling adventure with well executed animation.
The Turtle Island storyline centres on an island that is being eyed by every pirate for the magnificent treasure the Tiki Flying Sea turtles have collected over a long period. King Tiki, the last surviving royal of the Tiki Flying Sea turtle dynasty and his friends try their best to protect the island from Captain Minus and his crew who are attempting to take over the Island.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
