GECs
Sab launches weekend comic show ‘Police Factory’
MUMBAI: Bringing varied and innovative content is what Sab has been doing since its launch. While the channel has tickled the funny bones of the viewers with many a comedy shows, it has now readied yet another comic offering.
The new weekend comic show called Police Factory will go on air from 26 September in the 8 pm time slot.
An action comedy, Police Factory will revolve around the story of a Police Academy based in Mohali, Punjab known for producing outstanding officers. The plot traces the lives of the lead protagonist Shamsher Singh and his seven promising young cadets.
Produced by DJs A Creative Unit, Police Factory traces the journey of these youngsters who join the Police Academy against their personal wish, only to satisfy their families.
Speaking to Indiantelevision.com about the show, SAB TV senior EVP & business head Anooj Kapoor said, “The story revolves around the principal of the academy Mr. Shamsher Singh, who has given a challenge by a journalist to roll out efficient Police officers. Does he have the ability to train the bunch of nincompoops and people who are naturally not suited to join the Police Academy? The show is about seven candidates and how they bumble through their training and investigation of their cases, which will keep viewers on the edge. The challenge taken by Shamsher to train these youngsters constantly endangers his job. The methods followed by the seven cadets are very unconventional to decode the cases. Hence, viewers will get a pack of comedy and a thrill through the show.”
This is not the first time that Sab has come up with the concept of a Police station based comedy show. The channel’s showFIR also had the backdrop of a Police station. Talking about the uniqueness of Police Factory and its differentiating factor from FIR, Kapoor said, “The concept of Police Factory is different from our current offering on Sab TV. There was no thrill inFIR and it was purely a very comic show with very funny character and unreal cases but here in Police Factory they will be solving genuine cases but in hilarious ways.”
Throwing light on the content strategy of the channel, Kapoor asserted that Sab follows its brand philosophy of ‘Differentiation with Innovation.’
“The show is completely different from the other shows on Sab so far. Our strategy is to present the differentiated products to the consumers within the genre of comedy,” he said.
With a bank of 26 episodes, the channel is covering all Hindi speaking markets (HSM) and is extensively promoting the show across print, outdoor, multiplex, television and digital mediums.
While Sab TV’s new show Hum Apke Ghar Me Rehte Hai didn’t do wonders for the channel, its long running show Tarak Mehta Ka Oolta Chashma has worked well.
Sharing his experience of working with Neela Telefilms producer Asit Kumar Modi, Kapoor said, “It’s been a wonderful experience working with him. It’s been seven years now and we have produced more than 1800 episodes of Tarak Mehta Ka Oolta Chashma. The show has sustained it ratings beautifully. I really appreciate the time and effort he puts in the show. His commitment toward the show is amazing.”
When queried about the channel’s future projects, Kapoor informed, “There are some shows in the pipeline that we are working on. We sustained as a channel so far because we quickly replace non-performing slots and we shall do the same going forward.”
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
