Applications
Saavn and Twitter create tweet-powered internet radio station
NEW DELHI: Digital streaming service Saavn has launched @SaavnRadio in collaboration with Twitter India.
The new station, available for streaming globally on Saavn Radio, is the first in a series of upcoming social media and sharing integrations for Saavn. The partnership reflects Twitter’s continued efforts to create opportunities for artists on Twitter to be discovered, as well as to surface amazing music content that fans in India and around the world can enjoy.
The @SaavnRadio lineup will be curated via interactions between Saavn users and Twitter, and will refresh every few minutes.
To directly influence the station’s programming, users worldwide can tweet @SaavnRadio to request a song from Saavn’s robust catalog of Indian music. In India, users can request tracks from English-language artists, as well. The station will also update based on Saavn users’ shared listening activity on Twitter. Explicit requests will be prioritized over shared songs in each refresh interval.
Saavn co-founder and CEO Rishi Malhotra said, “Social is more than a feature, it’s part of the DNA of streaming music, so this is an extremely powerful partnership for us. Our listeners regularly tweet their Saavn activity and playlists. We worked with the great team at Twitter to develop the user-generated radio station, completely driven by real time activity across the globe. We’ve always pushed the limits to deliver a great product experience to millions of users daily, so we’re truly honored to be the company that’s delivering this experience with Twitter.”
The technical integration will include a Twitter handle to confirm user requests. Users will also receive a @mention alert when their requests are played.
“Twitter always has and will continue to encourage innovation in the way the world experiences music. Saavn is the perfect company to work with as we look to contribute to music accessibility and music discovery for our international users, particularly in the Asian market, in an age where social sharing has no borders,” said Twitter business development India and south east Asia director Arvinder Gujral.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
