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Saaibaba Telefilms launches talent management company
MUMBAI: The Gajendra Singh helmed Saaibaba Telefilms has launched a new talent management vertical called Artist4Forty, which aims to provide a platform to budding musical talent by imparting training and mentorship.
Speaking to Indiantelevision.com, Saaibaba Telefilms chairman and managing director Gajendra Singh said, “There is a talent pool beyond film musicians, who create their own music, versions and compositions. I have been in the industry for twenty years now. I know this country very well in terms of music and the idea behind creating this was to bring in new talent. Originality and purity are the key words that define Artist4Forty.”
The idea behind launching Artist4Forty was to provide a grooming platform for budding talent. Saaibaba Telefilms has been known for giving new talent to the music industry for years now. Through the Artist4Forty platform, artists can now release their unheard original compositions.
The company has implemented a robust training structure that will not only improve artists’ vocal skills but also elevate them with a specially designed personality development program, while building their career path.
Artist4Forty has adopted various artists including Rituraj Mohanty, Mohit Gaur, Mansheel Gujral, Pardeep Singh Sran, Dipti Sharma, Suraj Biswas and Mohan Rathore to mentor and train them into becoming the next generation stars of the Indian music industry.
Elaborating the purpose and working of Artist4Forty, Singh said, “We are looking for artists, who can come up with their own music and composition. The company is relentlessly engaged in identifying and grooming raw talent from across India. Our team is travelling in all the cities and towns, auditioning and shortlisting talent. We are trying to give very different music that can connect with people and which could define India.”
Additionally, Saaibaba Telefilms is also looking at venturing into film production sometime next year. Talking about the same, Singh said, “Saaibaba Telefilms has always been a content driven company and we don’t want to end up doing anything ineffective. We have shortlisted a couple of things for next year. It’s too early to say anything but in early 2016, we will have one of our films going on floors.”
The company has produced many music reality shows including Music Ka Maha Muqqabla, which first aired on 19 December, 2009 on Star Plus. It aimed to bring a new format to music reality shows in India, which is based on teams rather than individuals and Singh is keen to bring back the format on Indian television albeit on a bigger scale. “I think it was a fantastic show unlike any other reality shows. It wasn’t restricted to contestants only but was more like open platform where singers came and connected with the audience. Music Ka Maha Muqqabla is one show, which I would like to bring back on a much bigger scale and better than before. We might even tweak the format,” he informed.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
