Applications
Russian telco signs three-year capacity deal with SES
MUMBAI: Russia‘s leading mobile operators JSC VimpelCom (TM Beeline) has signed a three-year capacity deal with SES for additional capacity on NSS-9 satellite to deliver high-quality data services in the Russian Far East.
The additional capacity onSES‘ NSS-9 satellite will be used to provide data services to VimpelCom‘s corporate clients based in the Kamchatka, Magadan and Petropavlovsk-Kamchatsky regions, and also enable VimpelCom to optimise the use of satellite capacity for their 3G network in the Russian Far East and East Siberia region. In total, VimpelCom now contracts multiple transponders on the NSS-9 satellite.
“VimpelCom uses satellite capacity to connect the nodes of its transmission network in the absence of ground infrastructure. Thanks to satellites, the company can deploy 3G networks and provide high-quality services to users in remote regions of the Russian Far East. We are happy to have such a reliable partner as SES,” said VimpelCom VP of Technical Services Igor Parfenov.
“VimpelCom operates in some of the harshest areas of Russia, which are best served by satellites. The high-powered NSS-9 satellite and its comprehensive coverage over Russia has enabled SES to support VimpelCom as it continues to roll out 3G networks and provide data services in the eastern regions of Russia,” said SES Asia SVP Deepak Mathur, who is also responsible for data and mobility services.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
