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RuPay Prime Volleyball League onboards Hrithik Roshan as brand ambassador for season three
Mumbai: The thrilling sport of Volleyball is set to sprinkle the flavour of Hindi cinema with superstar Hrithik Roshan joining the third season of RuPay Prime Volleyball League powered by A23 as the brand ambassador. The multi-award-winning actor has garnered a reputation for his dedicated fitness and diet regimes over the past couple of decades. Hrithik, an avid sports fan himself, enjoys the physical nature of volleyball and described the partnership as a natural fit for him. To spike things up, Hrithik engaged in a discussion about the upcoming season of RuPay Prime Volleyball League powered by A23 with some of the top volleyball stars who will be competing in the third edition.
RuPay Prime Volleyball League Season 3 powered by A23 is all set to begin from 15 February 2024 and will be telecast live on Sony Sports Network.
Baseline Ventures Pvt Ltd MD & co-founder Tuhin Mishra was elated to welcome the Bollywood superstar to RuPay Prime Volleyball League, “We are delighted to have Hrithik Roshan join us as our brand ambassador for the next edition. The actor has redefined the meaning of athleticism and fitness over the years and has been a true source of inspiration for many of our athletes. He has been quite vocal about the need to maintain physical and mental fitness, and hence we wanted a star personality such as him to be associated with our product. His presence will not only add glamour to RuPay Prime Volleyball League powered by A23, but it will also make the overall product even more exciting and adventurous. We cannot wait for the third season to kick off.”
Indian actor and HRX founder Hrithik Roshan shared his excitement on joining the RuPay Prime Volleyball League as the Brand Ambassador, “I’m thrilled to be a part of the third edition of RuPay Prime Volleyball League powered by A23. My congratulations to the visionary team of Baseline Ventures, Sony Pictures Network & Sony Liv for putting up two remarkable Seasons of premium Volleyball that have gripped India. I’m amazed with the growing viewership and I’m positive that together we shall deliver yet another season of aspirational sporting opportunities to the youth of our country. The future of Volleyball seems bright in India and I look forward to discover newer talents through the course of the league.”
The RuPay Prime Volleyball League powered by A23, co-owned and exclusively marketed by India’s leading sports marketing firm, Baseline Ventures, will enter its third edition this year featuring nine franchises – Hyderabad Black Hawks, Ahmedabad Defenders, Kolkata Thunderbolts, Calicut Heroes, Kochi Blue Spikers, Chennai Blitz, Bengaluru Torpedoes, Mumbai Meteors, and the latest addition, Delhi Toofans. The second season of the league garnered a total cumulative viewership of 206 million, as compared to 133 million from Season 1, with simultaneous broadcast in English, Hindi, Tamil, Telugu, and Malayalam on Sony Sports Network. With the second season of the league witnessing over 371 million impressions, 113.9 million views, 92 million reach, five million fan engagements across various digital platforms, the sport gained formidable traction through social media.
The match schedule and season dates for season three of RuPay Prime Volleyball League will be announced shortly.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
