iWorld
RunnTV crosses 50 thousands app downloads
Mumbai: RunnTV, the Indian FAST (Free Ad-Supported Streaming Television) based content streaming platform targeting only Indian audiences, has achieved a benchmark by surpassing 50,000 downloads in a short timeframe while targeting only selective Indian cities. This response underscores RunnTV’s relevance and experience for OTT users in India.
Since its launch in November 2023, RunnTV has built and captivated audiences with its curated content and experience delivered with user-friendly interface, and innovative features. The app’s instant appeal to a broad audience can be attributed to RunnTV’s aim to deliver high-quality entertainment experience that caters to the evolving preferences of today’s digital audience.
RunnTV is targeting the emerging and high growth FAST market in India. This initial response to RunnTV clearly highlights the void and a need for a free TV platform with great user experience and good content without any clutter created with a dump of available free content. RunnTV will soon be available on Smart TVs and other aggregator platforms.
OTT App Name stands out with its features, such as mentioning any unique features which have garnered positive feedback from users and contributed to the app’s rapid growth.
Runn TV founder & CEO Manish Sinha said, “We are thrilled to have reached the milestone of 50,000 downloads in such a short span. This achievement is a testament to our RunnTV team’s dedication to delivering exceptional entertainment and streaming experience. We are grateful to our users for their support and trust in our platform, this is definitely a great start to our vision to make RunnTV the Entertainment Experience Destination for Indians across the globe.”
As RunnTV continues to evolve and expand its channels and content offerings, the company is optimistic to provide an entertainment experience that brings many firsts to the Indian OTT audience.
iWorld
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
MUMBAI: MS Dhoni has invested in Kuku and joined its short-form drama app Kuku TV as brand ambassador, signalling a high-profile bet on India’s fast-growing AI-led content space.
Kuku, a mobile-first storytelling platform, operates across formats with apps such as Kuku TV for micro-dramas, Kuku FM for audio content and Guru for learning-led entertainment. Founded in 2018, the company has scaled rapidly, crossing 350 million installs and building a catalogue of over 20,000 titles across multiple Indian languages.
Dhoni said his decision to invest and partner with the platform was driven by its distinct approach to storytelling and its strong growth trajectory. MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”
Founded by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, the platform positions itself at the intersection of technology and storytelling, using AI to create and distribute bite-sized content tailored to mobile audiences.
Sharing his perspective, Kuku co-founder and CEO Lal Chand Bisu said, “MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.”
Adding to this, Kuku co-founder and COO Vinod Kumar Meena said, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.”
Further, Kuku co-founder and CTO Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”
Backing the momentum, Panthera Peak Capital managing director Nikhil Bhandarkar said, “Kuku’s vision, execution, and clarity of thought are exceptional, qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”
To mark the association, Kuku TV has rolled out the campaign Dhoni Watches Kuku TV, anchored by a brand film that plays on Dhoni’s instinctive decision-making. Built around short, engaging stories delivered in minutes, the campaign highlights the platform’s promise of quick, compelling entertainment.
With Dhoni stepping in as both investor and face of the brand, Kuku appears to be doubling down on its ambition to take AI-driven storytelling from India to a global audience, one short story at a time.
