iWorld
‘Rudra’ records highest viewership ever on Disney+ Hotstar
Mumbai: Ajay Devgn’s “Rudra – The Edge of Darkness” recorded the highest viewership for any drama on Disney+ Hotstar and has been trending at number one spot since its release on 4 March, announced the streaming platform. The crime thriller is directed by Rajesh Mapuskar and features Devgn in the lead role.
“It’s overwhelming to see the response everyone has been sending our way for ‘Rudra: The Edge of Darkness’. It makes me happy to see the love everyone has showered on my digital debut. A big thank you to my audiences for their warm words and wishes. I hope to continue exploring and entertaining everyone with characters like Rudra,” said the actor.
“We are delighted by the phenomenal response our viewers have shown to Rudra! The show has had a record-breaking opening weekend,” said Disney+ Hotstar head content and Disney Star HSM entertainment network head content Gaurav Banerjee. “The incredible acting talent of Ajay Devgn has been backed up by a fabulously crafted storyline. Rudra has given us confidence that the market for high quality storytelling is massive!”
Produced by Applause Entertainment in association with BBC Studios India, “Rudra – The Edge of Darkness” is available to stream in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
