Music and Youth
Royal Stag Boombox and Viacom18 unveil fourth original song ‘Imtihaan’
Mumbai: Royal Stag Boombox, in collaboration with Viacom18, is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag. In this modern era, the younger audience is more inclined towards exploring exciting new forms of music. Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with the launch of four original music videos. The fourth such original music track to be released is a unique collaboration between soul singer, Neeti Mohan and the prodigious rapper EPR.
The latest track ‘Imtihaan’ is a captivating blend of Bollywood and Hip-Hop genres, creating an electrifying musical experience. The song carries a depth of sentiment and captures the struggle to discover artistic ingenuity. As the name suggests, it explores the trying nature of overcoming artists’ block and creating soulful music.
It’s the fourth original Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox’s unique, phygital format.
EPR said, “I’m very happy to be a part of Royal Stag Boombox. It is a unique platform that has given rap artists like me the opportunity to celebrate the flourishing Hip Hop scene in India. I had a memorable time working with Neeti Mohan on Imtihaan. I hope the audience likes it.”
Singer Neeti Mohan added, “As an artist, it’s wonderful to see a platform like Royal Stag Boombox create new music. True to the concept of the platform, our song Imtihaan celebrates the coming together of Hip Hop and Bollywood in an interesting manner.”
Music is a significant passion pillar for Seagram’s Royal Stag and today’s youth tilt towards exploring exciting new forms of music. Contemporary genres such as hip-hop are becoming increasingly popular, while Bollywood melodies remain integral to the youth’s cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited – Bollywood scores, with the genre that speaks to them, Hip Hop. The fourth song, Imtihaan is live on YouTube, social, and major audio platforms.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
