iWorld
Roposo: ‘Feel the Vibe’ with trending Live entertainment and shopping for Gen-Z
Mumbai: Roposo, a trends-first platform delivering Live experiences and shopping, unveiled its new brand campaign ‘Feel the Vibe’ today. The campaign looks to bring the platform’s core proposition of ‘shopatainment’ to life, embracing the consumers’ need for self-expression, being on top of what’s trending, and celebrating their individuality. It unifies the worlds of creator-driven Live videos across different genres and shopping, providing users and live streamers access to an array of novel and exciting experiences.
The ‘Feel The Vibe’ campaign encapsulates the essence of Roposo through a captivating brand film titled ‘Pretend Nahi, Trend Karo’. The video demonstrates how its target demographic, Gen-Z who tend to operate with a sense of Fear of Missing Out (FOMO), can be updated with the latest trends on the platform. It emanates from a deep understanding of the consumer’s desire to be seen and heard, stand out from the crowd, and most importantly, never miss out on what’s hot and what’s not. The campaign aims to convey Roposo’s innovation, tailored to meet consumers’ changing demands and insights, apart from creating awareness and fostering brand association. The campaign will be showcased on the corporate website as well as various platforms like the Play Store, AppStore, social media, and Glance Smart Lock Screen.
Roposo’s creator-led, interactive, Live shows immerse consumers in the most trending and unique pop-cultural and social moments across categories. These encompass a wide array of content formats, including vox pop, chat shows, live challenges, individual creator shows, multicasts, and game shows on entertainment, fashion, lifestyle, food & cooking, fitness, sports, comedy, dating & romance, art & décor, personal finance and more. At the same time, consumers can seamlessly switch to shopping for quirky and unique home products, and electronics, along with trendy and stylish apparel, shoes and accessories on the platform. These Live experiences transform consumers from being passive viewers to active participants. On Roposo, consumers can collaborate with and co-create Live experiences alongside their favourite creators and express themselves within vibrant communities of like-minded individuals.
Roposo senior vice president & GM Mansi Jain said, “In addition to the growing popularity of Live video content, Live social commerce is poised to revolutionise how Gen-Z and millennials approach shopping in the future. Recent studies suggest that the market size of Live commerce in India could potentially reach up to $ five billion by 2025. We are pleased that Roposo is leading the way in ‘shopatainment’, and we are excited about the opportunities it brings.”
“Roposo is a destination for everything that is trending and can be consumed in an engaging way. It offers the ability to track topical information, view Live entertainment videos, attend exclusive music performances and movie launches virtually, shop for quirky products, access the latest in the world of fashion, get recommendations from their favourite influencer, and much more. We believe in listening to what our consumers want, understanding how their preferences are evolving, and forging meaningful connections with them. ‘Feel The Vibe’ as a campaign aptly encompasses this emotion, wherein users and content creators will resonate with this strong sentiment of uniqueness,” she elaborated.
Roposo powers Live and Shop on Glance Smart Lock Screen present on leading android smartphones, with an active user base of over 200 million in India. Roposo is also available to download on the Google Play Store and Apple App Store.
Roposo recently expanded its presence to Indonesia. Over the next few quarters, the company intends to broaden its footprint in additional markets, such as the US, Brazil, Japan, and more.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
