iWorld
Ronnie Screwvala’s Arré acquires video streaming venture Apalya
MUMBAI: In a bid to strengthen its video play capabilities, Ronnie Screwvala’s digital media brand Arré has acquired a 100 per cent stake in Apalya Technologies, founded by Vamshi Reddy and Shiva Bayyapunedi.
Reddy, who heads the company as CEO and Bayyapunedi, who is the chief technology officer, will join the founding team of Arré with immediate effect.
With this acquisition, Arré aims to be the country’s leading digital content and platform brand, combining its multi-genre, multi-format content plans with a formidable technology platform.
Apalya is a technology company with a proprietary video platform, strong engineering talent as well as content access relationships with telecom operators. This transaction will be effected via a 100 per cent buy out of shares from all investors including IDG, Kalaari, Cisco, Mumbai Angels and the founders among others.
Apalya runs the OTT platform in partnership with more than 10 mobile operators across four countries, reaching 10 million subscribers annually and currently earning Rs 40 crore in revenue with positive EBITDA margins.
With the telecom ecosystem and service offerings in India undergoing a rapid change with the 4G rollout coupled with the rapidly growing appetite for video, Apalya is rightly positioned to leverage this opportunity.
The company has also made in-roads in various international markets and plans to expand and launch services in the Middle East/Africa and some parts of South-east Asia over the next six months.
Screwvala said, “The OTT space is throwing up massive opportunities that brings together the twin forces of scale and creativity. We’ve already seen this space take off in the US and in other mature markets and we will partner with many and work closely with some on co-creating the next level of digital content. We are a digital-first and digital-only company and our focus is and will remain creating original content in all forms and these will differentiate us and yet allow us to be complimentary to many of our peers.”
Arré co-founder and MD B Saikumar added, “This acquisition gives us wings to move rapidly from being a content player to a ‘content & platform’ player. We aim to operate at the intersection of creativity and technology and the Apalya acquisition is a key move in that direction. Besides, content will need tremendous distribution focus and Apalya’s telecom relationships will add power to our pursuit of reach and access. Digital advertising and Digital payments are seeing seismic growth shifts and Arré will be well positioned to exploit these twin revenue lines for its content offerings.”
Reddy said, “Arré and its founders represents the next wave of digital innovation and disruption in Asia and with all our expertise of the past decade we are happy to join in on this vision and work together to create a true blue digital content and platform company, a strong consumer base and at scale.”
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
