eNews
Ronnie Screwvala enters digital biz; B Sai Kumar to head venture
MUMBAI: Media and broadcasting veteran Ronnie Screwvala has joined hands with B Saikumar to form a new age digital media company. Based out of Mumbai, in its first phase, the venture aims at launching a digital brand, which will offer multi-genre, multi—lingual content across video, audio, text and other traditional and new age art forms. The investment envisaged is an outlay of up to Rs 150 crore across two phases. While the first phase would be largely domestic-focused, the platform will evaluate new geographies and verticals in its second and subsequent phases.
The venture, with Sai Kumar as managing director, has also roped in former Network18 COO Ajay Chacko as CEO and has begun a global search for talent in creative, product and technology functions across entertainment, current affairs and infotainment spaces.
Digital media across the world has been competing with the traditional broadcast television, radio and print in terms of choice of consumers and marketers. With over 300 million Internet users and around 200 million of these using mobile, India is slated to become the world’s third largest digital media market. This is expected to get a further boost with the government’s Digital India plan and the launch of pan-India broadband services by existing operators and well-capitalized new players.
At a time when the world is witnessing a range of digital-first media brands and companies generating tremendous stickiness, impact and value across markets, Screwvala’s new venture aims at becoming a valuable Indian digital media company with footprints across geographies and content spaces.
Over the last two and a half decades, Screwvala has built some of the country’s valuable media businesses and has been an entrepreneur known for disruption and innovation across many verticals and genres; from cable to broadcast, from animation and gaming to motion pictures.
Sai Kumar has been instrumental in taking Network18 from a single channel company to a $1 billion plus enterprise, while Chacko played a pivotal role in the launch of many of Network18’s flagship brands across print, TV and digital.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
