Movie Channels
Romedy Now creates groovy jingle for ‘Despicable Me’
MUMBAI: In order to stand out in today’s cluttered television environment, more and more channels are going that extra mile to promote movies and premieres with various innovations.
While recently Farhan Akhtar and Vishal Dadlani came together to produce a music video for the television premiere of X-Men: Days of the Future Past on Star Movies, this time round Times Network’s English entertainment channel Romedy Now has done something different for the telecast of Despicable Me.
The channel has created a catchy promo titled Bo-Bo-Bomedy inspired by the original Banana song to promote Despicable Me, which is the Romedy of the Month. The funky song invites viewers to watch the ever-lovable minions.
Despicable Me is the story of Gru – a super villain who adopts three girls from an orphanage and Vector, a rival who steals the Great Pyramid of Giza. When Gru learns of Vector’s heist, he plans an even greater heist to shrink and steal the Earth’s moon.
The special 40-second promo, Bo-Bo-Bomedy features the minions in their true characteristics as seen dancing with three daughters.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
