Hindi
Rohit Shetty Productionz & T-Series Films & Team ‘Cirkus’ celebrates 10 years of Dolby Atmos
Mumbai: The team behind the eagerly anticipated film Cirkus, from director Rohit Shetty, T-Series Films, and Dolby, celebrated 10 years of Dolby Atmos in India. The achievement was commemorated in Mumbai with a live Dolby Atmos viewing of the movie trailer and the song ‘Current Laga Re’ for consumers and fans in theatres, on TVs and soundbars in living rooms, and on mobile devices.
Crikus, a Rohit Shetty Productions film, stars Pooja Hegde, Jacqueline Fernandez, Varun Sharma, and Ranveer Singh (in a dual role). Devi Sri Prasad is the composer of Cirkus’ music. The movie and its songs will be available in Dolby Atmos on Christmas Day 2022.
Speaking of the occasion, Shetty commented, “It’s been an amazing spatial sound experience with Dolby Atmos. I first experienced it in a theatre in 2012; it felt like we were in the middle of an action-packed scene with sound coming from all directions. We prioritised mixing our films in Dolby Atmos from then on, as it made the experience come alive beautifully. With Cirkus, we want the viewers to live the action like never before; hence, we bring to you the film and songs in Dolby Atmos for you to experience in cinemas, at home, or on-the-go.”
T-Series chairman and managing director Bhushan Kumar said, “Over the years, Dolby Atmos has redefined the movie-watching experience for audiences around the world. On its 10th anniversary celebration, we at T-Series are extremely thrilled to associate with Dolby and are excited that audiences can now watch Cirkus in Dolby Atmos and listen to the music on certain audio streaming apps in Dolby Atmos, giving them a more immersive and thrilling experience.”
Dolby Atmos is a groundbreaking spatial audio technology that provides a premium, multidimensional experience by adding layers above and beyond traditional surround sound. Dolby Atmos transports viewers into a spatial sound experience that draws a deeper connection with the content they love through an immersive experience, whether in a cinema, a living room setup, or on mobile. Dolby Atmos debuted in India on 12 December, and has since become a household name, with a plethora of content available in movies, TV shows, sports, gaming, and music. Today, viewers can watch over 1,100 Indian films in multiple languages, as well as hours of original TV shows on streaming services and music in Dolby Atmos.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
