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Rohit Arora quits ESS to join TheOneAlliance
MUMBAI: MSM Discovery, the distribution joint venture company between Multi Screen Media (MSM) and Discovery Communications, is strengthening its team as India‘s cable networks move from analogue to digital mode of delivery.
The company, which operates under TheOneAlliance brand, has appointed Rohit Arora as Senior Director – Business Development. Himanshu Dhoreliya was occupying this post earlier.
Arora, who was earlier with ESPN Star Sports, will be heading the direct-to-home (DTH) business of TheOneAlliance. He will report to MSM Discovery president Rajesh Kaul.
Confirming the new appointment Kaul said, "In this digitisation era, where the industry is evolving at a faster pace, Arora brings with him 12 years of rich and diverse experience in the industry at various levels and functions. He will be playing a significant role in providing strategic direction to the DTH business. I am confident that TheOneAlliance DTH business will scale new heights under his leadership and experience."
At ESPN Software India Limited (ESIL), Arora was Marketing Director looking after the trade related communications. He was closely associated with Affiliate Sales and strategy for both analogue and DTH businesses.
Arora, who had spent almost 12 years at ESIL, had joined the sports broadcasting company in 2000 as Area Sales Manager. He rose to the rank of Marketing Director in 2004, a position that he held till the time of quitting the company.
Along with MSM and Discovery channels, TheOneAlliance also distributes outside channels such as Headlines Today, Aaj Tak, Neo Prime and Neo Sports.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
