Ad agencies
Rocket Learning spotlights early childhood education at the 70th Cannes Lions International Festival of Creativity
Mumbai: Rocket Learning, an edtech non-profit committed to universalising early childhood education in India for low income household children, joined the 70th Cannes Lions International Festival of Creativity as one of the three Young Lions competition’s official briefing partners. 80+ participant countries are helping Rocket Learning crack creative solutions to address quality early childhood education needs of 150 MM children.
Rocket Learning co-founder Azeez Gupta during the briefings spoke of how wicked problems need innovative solutions which work at scale and can be relevant globally. And expressed his confidence in the creative opportunity Cannes will provide Rocket Learning in alleviating learning poverty in India, during our lifetime.
Rocket Learning co-founder Siddhant Sachdeva added about Rocket Learning’s use of media to change behaviour of low income demographics at the last mile. He provided insights into the re-imagining of marketing to meet the needs of communities constrained by resources and data bandwidths, and how platforms like WhatsApp were true game changers in enabling adoption of teaching-learning as a habit in the parent-child relationship. He also highlighted from his endeavour of decoding low income households’ aspirations and attitudes, of what building and evolving behaviour change messaging for them looked like.
Rocket Learning has been at the forefront of designing human centric media campaigns that are evidence-led, and rooted in contextual and pedagogical understanding of the development needs of children under the age of. And their first educators – parents.
As a World Economic Forum’s Uplink innovator and representative at Cannes, Rocket Learning is privileged to have had the opportunity to draw attention to India’s commitment of equal foundation early for all its children, and civil society’s role in facilitating this irreversible change.
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
