Applications
Robosoft picks up investment from Kalaari Capital to hasten growth
MUMBAI: Robosoft, a leading developer of mobile apps and games, announced that the company has received funding from Kalaari Capital (formerly IndoUS Venture Partners) to accelerate growth and fund expansion. The new investment is a push to Robosoft’s rise as one of the premier mobile application developers. It also boosts the company’s vision to be the Partner of Choice to implement and enhance mobile experiences to leading brands and enterprises the world over.
Robosoft builds engaging applications for the iOS, Android, and Windows platforms. The business had traditionally focused on the US market but is now gaining traction in Europe, Middle East, and India too.
“Robosoft has established some great partnerships in the last few years in the mobile space. We’ve achieved this with our focus on customer delight, engineering excellence, and investment in our people,” said Robosoft Founder and CEO Rohith Bhat. “The new investment from Kalaari will help us turbocharge our growth in new markets and industry segments, add new sales, design, engineering talent to our team, and help us move toward a full-service model.”
Commenting on the investment Kaalari Capital MD Kumar Shiralagi said, “Robosoft’s wealth of engineering talent, their successful track record of building consumer facing products for some of the best brands in the world and their leadership position in the mobile services segment got us interested. Equally enticing were their initiatives in building global IP like ‘WordsWorth’, ‘Camera Plus Pro’, ‘Game your Video’, ‘Boom’, and the amount of traction they already had there. Their clear vision for the future got us interested and we are confident about their ability to execute on that potential.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
