iWorld
Rizzle’s Rimix to allow users to mashup up to five videos
NEW DELHI: The void that TikTok left in the Indian short video sharing ecosystem has been plugged by a rash of similar homegrown apps, which are vying to become king of the hill. These Made in India platforms are constantly coming up with new and improved features to outdo rivals and reel in new users. In keeping with this trend, Rizzle has launched Rimix, touted as the world's first video mixing feature on short-video apps.
This feature allows users to make video mashups using two to five videos within a matter of a few seconds. Users can either choose existing videos from the Rizzle app or record their own videos, add a soundtrack of their choice, and share their masterpiece with the world.
According to a statement issued by Rizzle, Rimix is the industry’s first-of-its-kind spec that empowers users to create personalised short videos that are unique to them.
Developers at Rizzle have created Rimix as a user-friendly feature, and a person does not need extensive prior knowledge of advanced video editing tools to create mashups. Rimix has been introduced at a time when other short video platforms in the industry are trying to reinvent the 'duet' feature launched around four years ago.
"At Rizzle we constantly strive to empower all our users to become creators of content. And with Rimix, we are a step closer to our goal. Rimix allows all our users- with no to minimum to advanced video editing skills, to create videos and share their stories," said Rizzle marketing head Sapna Patel.
Rizzle’s music library has 35,000+ tracks owing to their partnerships with Sony Music Entertainment and Aditya Music. This, combined with Rimix, can bring about a wide variety of exciting user generated content.
It may be recalled that Instagram has rolled out a new feature called Remix on its Reels platform, which essentially lets users upload a video next to another user's, building on top of the original clip – similar to TikTok's duet function. What the Mark Zuckerberg-owned platform’s reaction to the similar-sounding ‘Rimix’ will be is anyone’s guess.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
