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RiTV plans Marathi channel for rural viewers
After a Gujarati and Punjabi channel, RiTV will launch a 24-hour Marathi channel during this fiscal year.
The channel will however steer clear of the current crop of Marathi channels that cater predominanty to urban life styles and will instead target rural and semi urban viewers. It will include programming closer to the dreams, hopes, aspirations and lifestyles of this group, an official release says. Agriculture and rural development content will thus be the driving force for success, according to RiTV. The broadcaster also has plans to start a Metro channel this year, which will focus on the SEC A segment in Mumbai, Delhi and Bangalore, a market which the company feels is ideal for a host of nice/exclusive, high profile brands.
The company will invest Rs 40.4 million in the Metro channel and Rs 20.2 million for starting the Marathi channel. The Metro channel will source content from all the three ad heavy cities, covering social events, product launches, local self government, law and order issues, business news and Bollywood news, according to RiTV managing director Subhash Menon.
RiTV also has commenced production of regional films for television audiences in Punjabi, Gujarati, Marathi and Hindi/Urdu, all of which will be premiered on the RiTV bouquet of channels, he says.
The company, which has firmed up plans of diluting 30 per cent stake is aiming to raise Rs 200 million this year. The funds will be used to launch the two new channels and create fresh software. The current fiscal will see RiTV producing 12 Punjabi movies and six Gujarati and Marathi movies each, a number that is expected to go even higher next year. The company has given the mandate for diluting stake to consulting firm Ernst & Young, which has valued the company at Rs 540.3 million. RITV has a programming library that comprises an estimated 3,500 hours of content, valued by Ernst & Young at almost Rs 90 million.
News Broadcasting
Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
