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‘Rise of the Zombie’ ties up with Techzone for mobile, WAP-based content
MUMBAI: TechZone, aggregators, developers, publishers and distributors of entertainment content, has entered into a strategic alliance with the movie ‘Rise of the Zombie’ for providing its Value added services.
‘Rise of the Zombie’ is the first ever zombie film. The consumers can download its songs like ‘Dil Pukaare’ and ‘All Alone’ and set them as their CRBT.
Additionally, they can also get an access to the exclusive videos of making of the movie, its best scenes, dialogues, wallpapers by just SMSing “ROTZ” to 56060.
Techzone MD and CEO Naveen Bhandari said,” We are very excited about this collaboration. ROTZ is an interesting movie and has a differential concept. Needless to say, its music is also experimental.The WAP and CRBT service of ROTZ is being very well received. I am extremely glad of this association and am proud that Techzone is a part of this next-gen Indian cinema.”
Lead actor and co-director Luke Kenny added, “ROTZ is a one of its kind movie with exceptional music rendered by the biggest names in the Indian independent music scene. It being a horror-drama makes music an essential part of the movie. This successful differentiation is clearly visible from the positive feedback of the audience. We want ROTZ’s movie to be available all over across all platforms and our alliance with Techzone is one of our endeavours for the same. Our teams have worked closely to bring out various exciting and innovative ways of promoting the content across all platforms. We are very positive about our association.”
Rise of the Zombie is India’s First Zombie Origin Film releasing on 5 April. The story follows the transformation of Neil Parker, a wildlife photographer, as he is clenched into the darkness to only rise again as a monster.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
