News Broadcasting
Rio Olympics 2016 analysed by India’s Sportspersons on CNN-News18 & IBN7
MUMBAI: With the Rio Olympics 2016 round the corner, CNN-News18 and IBN7 have geared up to bring the most extensive programming on the world’s biggest sporting event. The channels have exclusively empanelled India’s top sportspersons to provide the viewers with unparalleled coverage throughout the games.
CNN-News18 Sports Editor Digvijay Singh Deo and IBN7 Sports Editor Vimal Kumar will spearhead the coverage directly from Rio de Janeiro. The coverage will feature some of the biggest names in the Indian sports – two time Olympics medallist Sushil Kumar, ace Indian shooter Ronjan Sodhi, former coach of Indian men’s hockey team Michael Nobbs, one of India’s foremost tennis coaches Enrico Piperno, former tennis player and sports administrator Manisha Malhotra, Asian Games Gold medal winning archer Abhishek Verma, boxing legend Akhil Kumar, Dronacharya awardee Yashvir Singh, India’s leading shuttler and reigning Commonwealth Games Gold medallist Parupalli Kashyap, former South Asian Games Champion in long jump Reeth Abraham, former Indian hockey player and Olympic Bronze medallist Ashok Kumar and shooter Annu Raj Singh.
The channel’s reportage with bring daily updates from Rio and will closely track the progress of India’s top medal hopefuls.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
