Applications
RIM lines-up music and movie content providers for BlackBerry 10
MUMBAI: Research In Motion (RIM) has said its new BlackBerry World storefront for BlackBerry 10 will feature the best of TV shows, movies and music from world‘s leading content producers and music publishers.
The new BlackBerry World will include an extensive catalog of songs as well as movies and TV shows, with most movies coming to the store the same day they are released on DVD, and next day availability of many current TV series.
The offering will feature content from all major studios, music labels and top local broadcast networks. Customers will be able to preview tracks and access the content using multiple payment options.
"Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favorite music, movies and TV shows wherever they are," said RIM CMO Frank Boulben.
"RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want."
The video download and rental section in BlackBerry World will initially be available in the US, UK and Canada.
Varying by region and distributor, customers will have access to movies from the following studios and independents: 20th Century Fox, Entertainment One (eOne), Lionsgate, MGM, National Film Board of Canada, Paramount Pictures, Sony Pictures Home Entertainment (US), Starz Digital Media, StudioCanal, The Walt Disney Studios, Universal Pictures (UK), Warner Bros.
Customers will also have access to TV shows from the following broadcasters and studios: ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, DHX Media, ITV, National Geographic, NBCUniversal (UK), Nelvana, Sony Pictures Home Entertainment (US), Starz Digital Media, Twentieth Century Fox Television, Univision Communications Inc, and Warner Bros.
The BlackBerry World storefront‘s DRM-free music download section will feature an extensive catalog from all major and independent labels including: 4AD Records, Domino Recording Company, finetunes, Matador Records, [PIAS] Entertainment Group, Rough Trade Records, Sony Music Entertainment, The Orchard, Universal Music Group, Warner Music Group, XL Recordings and Zebralution.
The music section will initially be available in 18 countries: Canada, USA, UK, Argentina, Brazil, Colombia, Mexico, France, Germany, Italy, Netherlands, South Africa, Spain, Australia, India, Malaysia, New Zealand and Singapore.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
