News Broadcasting
Rich media ad product on Lycos Network
US: Terra Lycos, which claims to be the largest global Internet network has announced that CheckM8, a new rich media advertising product, has been deployed on the Lycos Network.
CheckM8 is an end-to-end rich media and integrated marketing solution for the rapid and easy production, management and deployment of innovative media units including floating ads, preview ads, footer and margin ads, watermarks and many more. With the new technology, Lycos can dramatically compress the time it takes to implement creative online advertising, allowing clients to quickly realize the benefits of high impact messaging and to easily adjust the creative to suit their needs.
Lycos claims to have historically embraced rich media ad units as an opportunity to provide value to both advertisers and users. CheckM8 allows the company to implement ad campaigns that combine innovative branding with response-based ad units that can play a key roll in offline/online consumer messaging efforts. An official release informs that Lycos conducted limited tests of the CheckM8 products over the past few months successfully. Lycos claims that clients who have tested CheckM8 have deployed campaigns in a fraction of the time required to launch many other rich media formats and enjoyed click-through rates well above rates seen on standard Internet advertising products.
The release says Lycos Network made a big move toward rich media advertising late last year when it re-launched its network with a new media-friendly architecture. By regulating the number of exposures per user rather than restricting placement of new ad formats, Lycos streamlined the network with a uniform architecture that was almost universally accepting of diverse rich media formats.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
