DTH
Revised guidelines bring a note of positivity for DTH sector
KOLKATA: The government has finally clarified the uncertainties in DTH licensing norms. According to new guidelines, DTH licenses will now be issued for a period of 20 years. Although the latest move may not be game changing for the operators, it has definitely brought a sense of positivity to the sector.
“We are grateful to Shri Javadekar for resolving the long standing impasse on the DTH License policy which will provide certainty to the sector. We look forward to a level playing field via parity of Licence Fee with Cable TV which too is Licensed by MIB and follows the same prices and margins as regulated by TRAI’s NTO,” Tata Sky MD& CEO Harit Nagpal said.
I&B minister Prakash Javadekar stated on Wednesday that changes have been approved for 100 per cent foreign direct investment (FDI) in the DTH sector which was limited to 49 per cent. He also added that the decision was taken earlier by the ministry of commerce and industry but the sector could not avail the benefits due to existing MIB guidelines.
Moreover, DTH license will be issued for 20 years and license fee will be collected quarterly. Further, the period of license may be renewed by 10 years at a time. The cabinet has also approved the sharing of infrastructure between DTH operators. Distributors of TV channels will be permitted to share the common hardware for their subscriber management system (SMS) and conditional access system (CAS) applications. Javadekar said that the decision has been taken to create level playing field.
Another expert from a DTH company who preferred to be anonymous added that the latest decision would streamline license agreements. He added that anybody who would like to invest in the DTH companies would get a sense of certainty with the longer license period which was getting affected with the 10-year license term. A senior industry expert added that the FDI has been allowed because the sector is dying as the companies are turning into loss-making entities, with streaming of video taking off exponentially in India. Says he: "Internationally companies which invested in DTH platforms are today saddled with diminishing returns on their investments. They are looking at buyers – whether Sky in the UK or Direct TV in the US. Here, theIndian government hopes to eject some equity in the DTH sector so as to stimulate investment and hence growth, in the sector "
“Overall it's better for the DTH sector, which plays a big role in digitising India. Giving them a certainty for licensc that it would be there for 20 years, will help them to invest more and grow the market. Also, the saving of two per cent AGR, will help them to improve their profitability,” EY India partner and media & entertainment leader Ashish Pherwani said.
Moreover, license fee has been revised from 10 per cent of GR to 8 per cent of AGR. Elara Capital VP research analyst (media) Karan Taurani added that it is mild positive due to reduction in license revenue. He also added that Dish TV may find its potential buyer post-announcement.
India’s DTH subscriber base grew by 3.2 lakh during the April-June quarter, as per the Indian Telecom Services Performance Indicators April-June 2020 by the Telecom Regulatory Authority of India (TRAI). The sector saw better, albeit marginal growth compared to the January-March quarter. Currently, pay DTH subscriber stands at 70.58 million, compared to 70.26 million in the previous quarter. At the end of 2019, pay DTH subscriber base was 69.98 million.
DTH
Free Dish serves fresh slots as Prasar Bharati rings in e Auction 97
MPEG 4 slots for 2026–27 open with bids from March 16 and applications due March 9.
MUMBAI- When the Free Dish menu changes, broadcasters sharpen their forks. Prasar Bharati has formally opened applications for vacant MPEG-4 slots on its DD Free Dish direct to home platform, setting the stage for the 97th e-auction, scheduled to begin on March 16, 2026. The allotment will cover the broadcast period from April 1, 2026, to March 31, 2027, continuing the public broadcaster’s annual auction cycle.
The notice, issued on February 9, 2026, lays out a familiar but finely sliced structure, with channels grouped into genre and language based “buckets”, each carrying its own reserve price and bidding dynamics. The aim is simple: widen content choice on DD Free Dish while keeping the playing field regulated and competitive.
At the premium end of the table, HD channels (Bucket H) will open with a reserve price of Rs 80 lakh, with bid increments of Rs 1 lakh.
Regional language channels are split across multiple rounds. Bucket R1, covering South Indian languages, and Bucket R2, which includes Marathi, Gujarati and Bengali, will both start at Rs 5 lakh in round one, moving up to Rs 15 lakh in the second round.
News and current affairs channels under Bucket G1 will begin at Rs 30 lakh, escalating to Rs 50 lakh in the next round, while the General Open round (GO) meant to mop up unfilled slots across categories carries a reserve price of Rs 70 lakh.
Eligibility remains tightly controlled. Participation is limited to satellite television channels licensed by the Ministry of Information and Broadcasting, with international public broadcasters holding valid MIB licences also allowed to bid. Prasar Bharati has also reiterated strict content compliance norms, making genre and language declarations more than just paperwork.
To qualify as “predominant”, at least 75 percent of non advertising content must align with the declared genre and language. In overall terms, this means such content cannot fall below 60 percent of a channel’s total monthly telecast. Complaints will trigger a review by a designated committee, and persistent violations could result in the channel being taken off the platform.
Applications must be submitted online via the Prasar Bharati portal by 9 March, 2026, at 15:00 hours. Broadcasters will need to pay a non refundable processing fee of Rs 25,000 and a participation fee of Rs 3 lakh, along with submitting mandatory documents such as MIB permissions, channel logos and proof of carriage on other DTH or MSO platforms.
Successful bidders will be required to stick to a strict payment calendar. Delays will attract interest at 14.5 percent per annum, and repeated defaults could lead to forfeiture of the participation fee and removal from DD Free Dish.
As India’s only free to air DTH platform with massive reach, DD Free Dish continues to be a crucial gateway, especially in regional markets. With e-Auction 97, Prasar Bharati is once again reshuffling the platter and the industry is watching closely to see who gets served next.
