Gaming
Revenant Esports joins Sunburn for India’s Game-The-Beat
MUMBAI: Get ready to level up your festival experience. Revenant Esports is teaming up with Asia’s premier EDM festival, Sunburn, for a first-of-its-kind collaboration called “Game The Beat.” The initiative will debut at Sunburn Festival 2025, taking place from December 19 to 21 at Infiniti Bay, Sewri, Mumbai.
The partnership bridges the worlds of digital gaming and live music, blending Revenant’s massive online community with Sunburn’s high-energy festival vibes. Fans can expect a dynamic lifestyle experience where raves meet raids and beats meet battles, redefining youth entertainment in India.
Revenant Esports founder and CEO said, “Music and gaming are two of the biggest youth engagement platforms in India. Game The Beat unites the rhythm of sound with the rush of gaming, creating an immersive ecosystem for millions of fans.”
Sunburn CEO Karan Singh added, “Partnering with Revenant Esports reflects the evolution of audience behaviour, where experiences go beyond formats. Together, we are shaping a new era of immersive entertainment for a generation that actively creates culture.”
The collaboration will include creator-led content featuring stars like Scout, Kaashvi, Sensei and Vanshaj, Sunburn-branded gaming events, custom lobbies, giveaways, and a mini-series documenting creators’ journeys from gaming bootcamps to the Sunburn stage. A dedicated Gaming Arena at the festival will host live tournaments, meet-and-greets, and interactive experiences, along with exclusive co-branded merchandise and digital content.
Game The Beat is expected to generate 3–5 million digital reach, marking a major milestone in the convergence of music and gaming culture for India’s Gen Z audience.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
