News Broadcasting
Reuters to deliver CCTV content globally
MUMBAI: Global news agency Reuters has announced that it will distribute China Central Television’s (CCTV) content and scripted footage to more than 700 broadcasters across the US, Europe, Asia and Africa beginning 10 February.
The agreement with China’s state broadcaster marks the latest enhancement to its long-standing relationship with Reuters and will span political, economic, social, cultural, sports, and entertainment news categories.
Reuters news agency MD Christoph Pleitgen said, “The extension of this relationship allows CCTV to broaden its reach into the global broadcasting community while simultaneously satisfying our clients’ increasing appetite for news from China. We hope these mutually beneficial relationships continue to present themselves in all corners of the world.”
This announcement follows the launch of Reuters America, the first phase in the global transformation of the Reuters news agency. The transformation will offer Reuters‘ clients a unified platform, delivering content from a variety of sources to meet the needs of publishers and broadcasters around the world.
CCTV director of the International News Department Cao Ri said, “We are pleased that Reuters will assign a dedicated channel for CCTV News Content inside its TV distribution platform that will help CCTV in building its brand and international reputation as one of the world’s leading broadcasters”.
Reuters currently provides bespoke business reporting to CCTV 2 and CCTV 9 from six bureaux: London, New York, Singapore, Hong Kong, Tokyo and New Delhi.
Reuters has had a presence in China since 1871, expanding over the years to include news bureaux in Beijing, Shanghai and Hong Kong which produce stories focused on treasury, commodities, investment and company news. Reuters Chinese News, the company’s Chinese language wire service, has been available since 1992 and carries daily coverage of China’s currency, government and corporate bond market.
Most recently Cn.Reuters.com was ranked China’s leading international news portal by China Internet Weekly. It is a leading international business and financial website in China with more than 2.8 million unique visitors a month.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
