Connect with us

News Broadcasting

Research Advisory Council to guide DD, AIR

Published

on

NEW DELHI: The Indian government has so far earned a total revenue of Rs 1550.12 million from open auctions of FM radio stations, which includes earnest money, but excludes bank guarantees lying with the government. Auctioning for licences for 40 cities has been conducted thus far.

This was stated in Lok Sabha (Indian Parliament’s Lower House) on Thursday by the information and broadcasting minister Sushma Swaraj in a written reply to a query put up by fellow parliamentarian, Dr N Venkataswamy.

The minister also informed Lok Sabha that pubcaster Doordarshan has constituted a Research Advisory Committee consisting of eminent personalities in the field of communication research to advise it on strengthening in-house research and improving quality of programme content. 

Advertisement

Quoting facts given by Prasar Bharati, which oversees the functioning of both DD and All India Radio, Swaraj said the rating agencies’ sample does not adequately represent the viewership of Doordarshan as the sample size of the outside rating agency is limited to only 27 cities/towns, whereas the reach of Doordarshan lies in smaller cities and villages also. 

According to the minister, Doordarshan’s research unit is being revamped suitably to facilitate proper assessment and to incorporate a feedback mechanism to enable restructuring of content and format of programme, according to viewers’ needs and preferences. 

To meet the challenges posed by changes in the market scenario, Doordarshan has taken various steps in order to increase viewership and boost revenue during the coming years. These include improvement in the quality of content and presentation of channels, improvement in the quality of transmission, usage of more flexible rate card to meet challenges of the competitive market environment, introduction of effective system of advertising of Doordarshan’s channels and programmes, Swaraj told Parliament. 

Advertisement

Steps have also been taken to exploit full commercial potential of various programmes. Doordarshan has created its own marketing set up and a separate Development Communication Division to look after business of various government ministries/departments and Public Sector Undertakings, the minister added.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

Rising Bharat Summit 2026 spotlights India’s global ascent

PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.

Published

on

MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.

Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.

Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.

Advertisement

Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.

Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.

The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.

Advertisement

Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.

Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 20 seconds