News Broadcasting
Republic Media Network, EbixCash partner for world’s first brand-integrated news studio
MUMBAI: Republic Media Network, and EbixCash, India’s largest financial exchange disruptor, announced the world’s first brand-integrated news studio – the EbixCash Studio. With this unique tie-up, EbixCash has partnered with the largest studio in the country with 6,000 square feet of space – a first in news television industry across the world, wherein a news channel and a brand seamlessly integrate to rebrand a studio.
As a part of this path-breaking strategy, breaking news, interviews, round-the-clock bulletins, and customized news integrations will be delivered from the EbixCash studios, which will enable the brand to penetrate over 100 million homes. EbixCash Studio will mark high visibility across all the platforms of Republic Media Network – Republic TV, Republic Bharat, Republic HD OTT, and Republic World.
The exclusive and high-visibility opportunity ensures that the EbixCash brand will get direct and high-impact visibility each time the news is presented from the EbixCash studio at Republic Media Network. The pathbreaking partnership is a first across the world and will change how news brands integrate with advertisers.
Republic Media Network has become the number 1 news network within a span of 2 years and has been at the forefront of merging technology, innovation, and high-quality content. The market leader in English news has now innovated to join hands with the Robin Raina-led financial disruptor EbixCash, in what promises to change the status quo across the media industry.
With 6000 square-foot broadcasting space, Republic Media Network studios provide ample branding innovation- conducive for the brands to create breakthrough integration which goes beyond the traditional means. Republic Media Network has ideated a straightforward method to deliver EbixCash’s brand image to potential customers, while heightening brand recognition and brand awareness.
Republic Media Network editor-in-chief and managing director Arnab Goswami said, “At Republic, we always work to break barriers and do something innovative. With the first-ever Brand Studio partnership, we are excited to bring a top-notch experience for the viewers and redefine the way the entire world sees brand partnerships.”
EbixCash founder and Ebix Group of Companies chairman & CEO Robin Raina said, “The seamless integration of brand and news as we join our hands with Republic is going to be the next big thing in the world of brand-media collaborations. The Brand Studio partnership takes forward our like-minded ideologies of being end-to-end players and paves way for a multitude of opportunities for the both of us. This is something that has never happened before, and we are eagerly looking forward to it.”
Republic Media Network Group CEO Vikas Khanchandani said, “Republic Media Network has created the world’s first brand-integrated news studio. I am confident that what we have conceived as a brand idea will soon become an industry breakthrough. Being a technology-driven media publisher, we strive to deliver new age experiences for our clients. Considering the large reach and high engagement of Republic Media Network, our partnership will drive immense visibility and impact for EbixCash."
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
