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Rentrak rolls out new comprehensive TV analytics platform – Rubik
MUMBAI: Rentrak has introduced Rubik, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy against Rentrak’s TV audience ratings.
Rubik, which is already in use with 10 major national networks and one major agency holding company, contains Rentrak’s unique Advanced Demographics, which merge TV viewing with information about the products consumers buy and the cars they drive.
The platform allows networks and advertising agencies to understand and identify the most relevant target households. Among Rubik’s features is the ability to combine different segments into a campaign target so that custom reach and frequency reports can be defined and calculated.
“Rubik is the ultimate tool for optimized planning and TV buying at a national level. Do you remember playing for hours and weeks on end as a child with the Rubik’s Cube? I remember being amazed by its complexity and, yet, its simplicity. Our new analytics platform has taken something very complex – TV viewing merged with the products viewers buy, how they vote, and the cars they drive – and made it simple. Think about a cube, not with nine boxes on a side, but with an endless number on each side. Rubik allows clients to perform complex analytics that help unlock the value of television programming and advertising content with viewers as the target,” said Rentrak vice chairman and CEO Bill Livek.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
