Movies
Relive the magic of Telugu Cinema with Tata Play Telugu Classics
Mumbai: Bringing alive old Telugu movies, Tata Play, has expanded its regional foothold with the launch of its new value-added service Telugu Classics. This platform will transport viewers back to the 50’s to 90’s era of Telugu cinema and recreate the magic of golden cinema. Tata Play aims to strengthen its Classic portfolio offering and already has Classic TV and Classic Cinema for Hindi entertainment along with Tata Play Hits for evergreen English shows from the 80’s-90’s era and now will be entertaining the Telugu audience through this current offering.
Telugu Classics will bring a vast spectrum of genres including popular and celebrated movies from the 50’s-90’s era featuring superstars such as Chiranjeevi, NTR, ANR Balakrishna, Savitri, Krishna Kumari, and many more. Viewers will see cult films like Lava Kusa (1963), Challenge (1984), Suvarna Sundari (1957), Khaidi (1983), Vetagadu (1979), etc. spanning from the monochrome to the colour movie era. Along with movies, the service will also showcase handpicked TV shows and songs from the yester era. A special and exclusive segment called, ‘Vendithera Vaelpulu’ has also been designed for the viewers where they will get to see the Biographies on superstars of Telugu Cinema on weekends. The programming will also have short content like best scenes & dialogues from classic movies that will entertain the audiences in between movies. Tata Play Telugu Classics is also the only platform that will showcase back-to-back Telugu classic movies in a day. The platform will serve as the ultimate go to destination for people who want to enjoy a walk down the memory and celebrate these entertainment masterpieces again.
Commenting on the same, Tata Play’s chief commercial and content officer Pallavi Puri said, “Continuing to cater to our subscribers’ love and appreciation for quality content, we are happy to announce Tata Play Telugu Classics as an addition to the vast library of value-added services on Tata Play. Through this expansion, we aim to revive the charm of legendary Telugu content and provide our viewers with an opportunity to relive the golden era of Telugu cinema. I especially want to thank our partner Shemaroo Entertainment for helping us curate this service and restoring these classics for generations to relish.”
“We are thrilled to announce our partnership with Tata Play, in its latest value-added service – Telugu Classics, curated to bring exceptional Telugu classic films to audiences across India. This new service is aimed at presenting the best of Telugu cinema from the 1950s to the 1990s. These decades represent the golden era of Telugu cinema and continue to be a popular choice of viewers even today. Given Shemaroo’s focus on quality content and Tata Play’s commitment to providing world class entertainment, the long-standing partnership between the two organisations comes as a natural fit. The teams are eagerly looking forward to unveiling this new service for Tata Play subscribers and exceeding their expectations with exceptional content,” said Shemaroo Entertainment COO of broadcasting Sandeep Gupta.
Subscribers can view Telugu classics on 1441 for Rs 1.5per day and enjoy the content on their Tata Play mobile app on Live TV and VOD.
Telugu Classics is a part of Tata Play’s range of entertainment value-added services like Tata Play South Talkies, Tata Play Videshi Kahaniyan, Tata Play Romance, film-based services like Tata Play Marathi Cinema, Tata Play Kannada Cinema, Tata Play Bollywood Premiere, Tata Play Telugu Cinema, Tata Play Tamil Cinema, and TV show based content on Tata Play Hits for popular English shows from the 80’s and 90’s and many more, thus making Tata Play the hub for best content across all genres in Hindi and English from the yesteryears.
In a music industry that often rewards speed, spectacle, and instant recall, Navjot Ahuja’s journey feels refreshingly different. His story is not built on noise. It is built on patience, discipline, emotional honesty, and a quiet commitment to becoming better with every passing year. After 14 years of struggle, learning, performing, and writing, Navjot stands today as an artist whose success has not changed his centre. If anything, it has only made his purpose clearer.
For Navjot, music has never been about chasing fame alone. It has always been about expression. It is about writing more truthfully, singing more skillfully, understanding himself more deeply, and becoming a kinder human being in the process. That rare clarity is what gives his journey its beauty.
Where It All Began: A Writer Before a Singer
Indian singer and songwriter Navjot Ahuja’s musical journey began in the most familiar of places: school assemblies. But even then, what was growing inside him was not only the desire to sing. It was the need to write.
Long before he saw himself as a performer, he had already discovered the emotional release that writing offered him. For Navjot, words became the first true channel for feeling. Songwriting came before singing because writing was the only way he could let emotions flow through him fully. That inner pull shaped his artistic identity early on.
Like many young musicians, he sharpened his craft by creating renditions of popular songs.
Those experiments became his training ground. But the turning point came in 2012, when he wrote his first original song. That moment did not just mark the beginning of songwriting. It marked the beginning of self-definition.
A Calling He Did Not Chase, But Accepted
What makes the latest Indian singer-songwriter Navjot’s story especially compelling is the way he describes his relationship with music. He does not frame it as a career he aggressively pursued. In his own understanding, music was not something he chose. It was something that chose him.
There was a time when he imagined a very different future for himself. He wanted to become a successful engineer, like many young people shaped by ambition and conventional expectations. But life had a different script waiting for him. During his college years, around 2021, music entered his life professionally and began taking a firmer shape.
That shift was not driven by image-building or industry ambition. It came from acceptance. Navjot embraced the fact that music had claimed him in a way no other path could. That sense of surrender continues to define the artist he is today.
An Artist Guided by Instinct, Not Influence
Unlike many singers who speak openly about idols, icons, and musical role models, Navjot’s creative world is built differently. He does not believe his music comes from imitation or inherited influence. He listens inward.
He has never considered himself shaped by ideals in the traditional sense. In fact, he admits that he does not particularly enjoy listening to songs, especially his own. His decisions as a songwriter and singer come from instinct. He writes what feels right. He trusts what his inner voice tells him. He positions his music according to what he honestly believes in, not what trends demand.
That creative independence gives his work a distinct emotional sincerity. His songs do not feel calculated. They feel alive.
The Long Years of Invisible Struggle
Every artist carries a chapter of struggle, and Navjot’s was long, demanding, and deeply formative. One of the biggest challenges he faced was building continuity as the best new indian singer songwriter in an era where musical collaboration is increasingly fluid.
For emerging singers, especially those trying to build with a band, consistency can be difficult. Instrumentalists today have more opportunities than ever to freelance and perform with multiple artists. While that growth is positive and well deserved, it can make things harder for singers who are still trying to establish a steady team and sound around their work.
For Navjot, one of the most difficult phases came during 2021 and 2022, when he was doing club shows almost every day. It was a period of relentless performance, but not always personal fulfillment. He was largely singing covers because clubs were not open to original songs that audiences did not yet know.
For a new Indian singer and songwriter, that can be a painful compromise. To perform constantly and still not have the freedom to share your own voice requires not just resilience, but restraint.
“Khat” and the Grace of Staying Unchanged
After 14 years of effort, Navjot’s new love song Khat became a defining milestone. Professionally, he acknowledges that the song changed how society viewed him as a musician. It strengthened his place in the public eye and altered his standing in meaningful ways.
Yet personally, he remains unchanged.
That is perhaps the most striking part of his story. Navjot says his routine is still the same. His calm is still the same. His writing process is still the same. He does not want success or failure to interfere with the purity of his art. For him, emotional detachment from public outcomes is essential because the moment an artist becomes too attached to validation, the writing begins to shift.
His joy comes not from numbers, but from the attempt. If he has tried to improve his skill today, if he has written his heart out more honestly than before, then he is at peace.
Growth, Not Glory, Remains the Real Goal
Even now, Navjot is not consumed by labels such as singles artist, performer, or digital success story. His focus remains deeply personal. He wants to sing better. He wants to play instruments better. He wants to understand himself more. And he wants to become a kinder person.
That is what makes Navjot Ahuja’s journey so moving. It is not simply the story of a musician finding recognition. It is the story of an artist who continues to grow inward, even as the world begins to look outward at him. In an age obsessed with applause, Navjot reminds us that the most meaningful success often begins in silence, honesty, and the courage to remain true to oneself.
