Broadband
Reliance Retail to develop market for Mukesh Ambani’s Jio
MUMBAI: Mukesh Ambani-led Reliance Industries, which will soon launch its pan-India 4G datacom services under the brandname ‘Jio’, has assigned the mandate to develop the market for compatible devices and drive its growth to its retail arm – Reliance Retail.
As per an IANS report, Ambani in a letter to the Reliance Retail team wrote, “Devices are cornerstone in bringing broadband to the masses. The long-term evolution (LTE) ecosystem for devices in India is nascent.”
Ambani also announced that Reliance Jio MD Sandip Das will step down from his current role and drive the initiative by joining the board of Reliance Retail to mentor the Jio division.
The report quotes sources as saying that Ambani is attaching much importance to the 4G data telecom space and sees it as one of the major drivers of growth within the $75-billion group.
The next-gen of the company, Isha and Akash Ambani, recently, secured approvals to join Reliance Jio Infocomm’s board of directors.
Das had personally sought a shift in his role to mentor the Jio initiative of Reliance Industries, said the report.
“It will take the resources, deep conviction and substantial expertise of Reliance to build an LTE device ecosystem to a level similar to the availability of 3G devices,” said Das, who has been associated with a host of Indian and global telecom firms in the past, in the report.
And added, “As Reliance Retail is building electronic goods sales stores and channels to pioneer and dominate this ecosystem, it will be a wonderful challenge for me to mentor this.”
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
